Talent & Influencer Marketing Fall Intern

Talent & Influencer Marketing Fall Intern

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world's largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we're saying is, this isn't your average day job. If you're hungry to drive ideas into action and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You'll Do

The Fall (October - December) Talent & Influencer Marketing Internship is ideal for college students who are interested in influencer marketing, brand ambassadors and celebrity and talent partnerships. We are seeking a highly motivated and detail-oriented intern to join our Talent & Influencer Marketing team. This position offers hands-on experience in talent partnerships and influencer marketing campaigns. The ideal candidate is enthusiastic about pop culture, fashion, and social media, with strong organizational skills and a desire to learn.

What You'll Be Working On

• Research and identify emerging talent and influencer opportunities across social platforms
• Assist with influencer outreach and communications, including drafting correspondence and tracking responses
• Maintain and update databases, trackers, and campaign documents to ensure accuracy and organization
• Support in drafting campaign briefs, recap reports, and talent one-sheets
• Participate in team brainstorms and contribute creative ideas for upcoming campaigns
• Assist with tracking campaign deliverables, timelines, and usage rights
• Learn how to measure campaign performance using key analytics (engagement, reach, impressions, etc.)
• Provide administrative and day-to-day support to the Talent & Influencer Marketing team

Must Haves

• Currently pursuing a Bachelor's degree in Marketing, Communications, Media, or related field
• Strong written and verbal communication skills
• Detail-oriented with excellent organizational and research skills
• Ability to multitask and thrive in a fast-paced environment
• Passion for social media, influencer culture, and brand marketing

Benefits

• Firsthand experience working on high-profile influencer and talent partnerships
• Exposure to the end-to-end campaign process, from strategy through execution
• Skills in influencer outreach, relationship management, and campaign tracking
• Insight into industry trends, marketing best practices, and brand partnership strategy

Primary Location Salary Range

The hourly rate for an undergraduate student intern in New York is $18. The hourly rate for a graduate student intern in New York is $22.