Marketing Coordinator - B2b/agency Marketing Focus - Remote Eligible

Marketing Coordinator

Avex is a rapidly growing eCommerce agency that partners with merchants in the fashion, lifestyle and premium products space. From high-growth DTC brands to enterprise, we have partnered with companies such as: Khaite, Quip, KITH, Stoney Clover Lane, Love Shack Fancy, LVMH, Arizona Beverages, TAG Heuer, Hugo Boss, Enjoy Life, Mondelez, O'Neill, Serta Simmons Bedding and many others. We design, build and optimize eCommerce experiences on Shopify Plus for global brands.

We design and build digital commerce experiences that connect brands to people through creative, technology and culture. We believe that our work should not only produce amazing results for our clients but should also be fun and rewarding for our team. Avex believes in a strong work-life balance, not just churning out projects. The happier our team is, the more enjoyable the experience is, and the better the results will be for our clients.

We ensure that our team members and partners possess these traits. We feel that it is important to prioritize these core values over everything else. This allows us to deliver results for our clients, as well as a safe and fun work environment.

Teamwork, Passion, Respect, Talent, Accountability, Resourcefulness, Radical Transparency, Visionary

The Marketing Coordinator plays a critical role in supporting B2B marketing initiatives for Avex's internal agency brand and client retention marketing efforts. This is an agency-side role, working across multiple eCommerce brands, and requires prior experience in B2B marketing—particularly within an agency or similar environment.

A significant portion of this role involves high-quality copywriting for B2B audiences. You'll write and edit content for client campaigns, agency marketing, and partner initiatives—everything from blog posts and case studies to email campaigns and event promotions—ensuring all content aligns with brand voice, engages a professional audience, and supports strategic goals.

Key Internal Responsibilities

• Coordinate B2B-focused advertising campaigns, schedule posts, manage event logistics, track budgets, and write blogs tailored to agency and partner audiences.
• Collaborate with internal teams to execute marketing strategies that promote the agency's services and highlight expertise in the eCommerce space.
• Conduct market research to identify growth opportunities, particularly in the B2B eCommerce sector.
• Create compelling content—blogs, case studies, presentations—that showcases Avex's value to prospective and current clients.
• Manage the agency's digital presence, update website content, coordinate B2B social media posts, and support email marketing campaigns.

Client Project Responsibilities

• Develop content briefs for client email campaigns with a focus on B2B retention marketing strategies.
• Write and schedule B2B email campaigns, ensuring messages are targeted, persuasive, and aligned with client goals.
• Segment email lists, conduct A/B testing, and ensure compliance with email best practices.

Event & Partnership Marketing

• Assist in planning B2B-focused webinars, workshops, conferences, and partner events.
• Write promotional copy and follow-up communications to engage prospects before, during, and after events.
• Support partnership initiatives with eCommerce platforms, technology providers, and industry associations, crafting content for joint marketing efforts.

Marketing Performance & Reporting

• Track and analyze KPIs for B2B campaigns and content performance.
• Prepare reports to inform data-driven improvements in marketing strategy.