Performance Marketing Manager

Marketing Manager

We are seeking a results-driven Marketing Manager to join our team and play a key role in shaping and executing our digital growth strategy. This individual will be responsible for managing performance marketing initiatives across multiple digital channels, with a strong focus on driving measurable results and optimizing return on investment.

The ideal candidate is detail-oriented, analytical, and comfortable being hands-on in campaign execution, while also contributing to broader marketing strategy and cross-functional initiatives.

Key Responsibilities

• Manage and optimize digital performance campaigns across search, display, and other paid media channels to achieve growth objectives.
• Monitor campaign performance, analyze data, and provide actionable insights to inform strategy and improve outcomes.
• Partner with internal stakeholders and external resources to align campaigns with overall marketing objectives and brand guidelines.
• Conduct testing across ad copy, targeting, and landing page experiences to maximize conversion efficiency.
• Support budget management, pacing, and forecasting across digital programs.
• Collaborate with the broader marketing team to integrate paid media efforts into cross-channel initiatives.
• Stay informed on industry trends, platform updates, and emerging best practices in digital performance marketing.

Qualifications

• 3+ years of experience in digital marketing, with direct exposure to performance media and campaign management.
• Hands-on experience working with leading digital advertising and measurement platforms such as Google Ads, Microsoft/Bing Ads, Search Ads 360 (SA360), Campaign Manager 360 (CM360), and Google Analytics 4 (GA4).
• Up-to-date knowledge of digital performance marketing trends, platform innovations, and industry best practices.
• Strong analytical skills with experience in data-driven decision-making.
• Proven track record of optimizing campaigns to meet performance goals.
• Excellent communication, project management, and organizational skills.
• Ability to balance strategic thinking with day-to-day execution.

Benefits You'll Receive:

• Paid time off
• 401K retirement plan with company matched contributions
• Access to Medical, Dental, Vision, Life and Disability insurance
• Eligible to elect other voluntary benefits including: Group Legal, Identity Theft, Insurance, FSA, additional life insurance coverages
• Contribute up to $260 as a tax free benefit for public transportation or parking expenses
• Employee discounts, including discounted prices on purchase of Avis / Budget cars
• Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service, and more

The annual starting salary for this position is between $85,000 - $120,000 annually. Factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications of the successful candidate.

Avis Budget Group is an Equal Opportunity Employer – Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other category protected by applicable law.

This advertisement does not constitute a promise or guarantee of employment. This advertisement describes the general nature and level of this position only. Essential functions and responsibilities may change as business needs require. The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. This position may be with any affiliate of Avis Budget Group.