Senior SEO Manager (product & Marketing)

Senior SEO Manager (Product & Marketing)

Are you a highly analytical and technical SEO expert who thrives at the intersection of Product and Marketing?

We are looking for an innovative SEO Manager to take ownership of our organic search strategy for a massive classifieds platform boasting millions of pages. In this highly cross-functional role, you will act as the crucial bridge between our engineering efforts and marketing goals. You won't just be chasing keywords; you will be shaping product roadmaps, guiding developers, and future-proofing our visibility against the rapid rise of AI and LLM-driven search.

If you love diving into log files, optimizing complex site architectures, and pioneering Generative Engine Optimization (GEO), this is the role for you.

About the Role

Strategy

• Own the SEO Roadmap: Develop, execute, and scale the overarching SEO strategy, ensuring alignment between Marketing acquisition goals and Product development cycles.
• Cross-Functional Bridge: Act as the primary liaison between Marketing, Product, and Engineering, translating business goals into actionable technical requirements.
• OKR & Business Alignment: Tie all SEO initiatives directly to overarching business goals and clear OKRs, ensuring every project—from technical optimizations to content strategies—drives measurable ROI and aligns with company-wide targets.

Technical SEO & Product Development

• Developer Support: Work hand-in-hand with Dev and Product teams during sprints. Provide clear specifications, acceptance criteria, and QA for technical SEO initiatives (e.g., Core Web Vitals, JavaScript rendering, server-side changes).
• Enterprise-Scale Analysis: Conduct deep-dive technical audits on a site with millions of URLs. Optimize crawl budget, indexation strategies, XML sitemaps, and site architecture for our classifieds inventory.
• Programmatic SEO: Identify and scale programmatic SEO opportunities using our vast database of user-generated content and listings.

Future-Proofing & LLM Optimization

• AI Search Visibility: Monitor, track, and optimize our visibility within LLM-driven search engines and AI Overviews (AIO).
• Generative Engine Optimization (GEO): Adapt traditional SEO strategies to ensure our classified listings are easily digested, cited, and recommended by AI chatbots and generative search experiences.

Content & Editorial Support

• Editorial Guidance: Support the content and editorial teams with data-driven keyword research, content gap analysis, and E-E-A-T best practices.
• UGC Optimization: Create guidelines for optimizing User-Generated Content (titles, descriptions, media) to maximize organic reach while maintaining platform quality.

Qualifications

• Experience: Proven hands-on SEO experience, ideally gained in enterprise-level environments such as classifieds, marketplaces, or e-commerce platforms with millions of pages.
• Technical Prowess: Deep understanding of technical SEO elements (log file analysis, crawl budget optimization, JavaScript SEO, schema markup, and canonicalization).
• Tool Proficiency: Advanced experience with enterprise SEO tools (e.g., Botify, OnCrawl, Lumar), crawling software (Screaming Frog), and analytics platforms (Google Search Console, GA4). SQL/BigQuery experience is a massive plus.
• AI Forward: A strong understanding of how Large Language Models ingest and retrieve data, with a passion for testing and learning in the evolving AI search landscape.
• Communication Skills: Exceptional ability to communicate complex SEO concepts to non-SEO stakeholders. You know how to talk business with Marketing and technical specs with Developers.
• Data-Driven: Highly analytical mindset with a proven track record of using data to secure buy-in for SEO initiatives and measure their impact.

Zusätzliche Informationen

At AVIV, we are an equal opportunities employer and an organization where everyone is welcomed to be their authentic selves. We strongly encourage individuals with visible and non-visible disabilities, all educational backgrounds, people from minority backgrounds, those from the LGBTQIA+ community and parents and carers to apply. If you need reasonable adjustments at any point in the application or interview process, or wish to discuss part-time or flexible working requirements, please let us know.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

Our ambition is to be the leading Employer in PropTech across Europe and this is a pivotal time to join us and unlock your perfect job!