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Field Marketing Manager

Lead local marketing initiatives to establish the company's presence in the German SaaS market
Munich
Senior
18 hours agoBe an early applicant
Avomind

Avomind

A platform specializing in career development and job opportunities for young professionals and graduates.

Marketing Manager – Germany

Our client is a fast-growing SaaS company that provides software solutions to optimize administrative and HR processes. With more than 8,700 clients and 1.4 million users across 130 countries, they design tools that deliver simple, efficient, and user-friendly experiences.

Their solutions address key business needs such as time and activity management, HR management, employee engagement, and expense reporting. By combining innovation with usability, they help organizations increase productivity and streamline their operations.

Driven by strong growth — an average of 40% per year — and ambitious expansion goals, our client is strengthening their international presence. Their team of 750 employees is currently based in France (Paris, Marseille, Nantes), Spain (Barcelona), Switzerland (Geneva, Basel), and now Germany (Munich).

As they continue to grow their footprint in the German market, they are seeking a Marketing Manager to lead local marketing initiatives, drive awareness, and support the sales team in achieving commercial success.

As a Marketing Manager – Germany, you will play a key role in developing and executing marketing strategies to accelerate growth in the region. You will work closely with the Country Manager and global marketing teams to design and implement a localized strategy aligned with overall business goals.

Your mission will be to help generate and nurture leads for the sales team through a mix of digital campaigns, social media, and events, while improving brand awareness and preference in the German market.

Key responsibilities include:

  • Build and manage the local marketing budget.
  • Plan integrated campaigns throughout the fiscal year.
  • Develop buyer journeys and select the most effective tactics.
  • Collaborate with the DACH Product Marketing Manager to define campaign topics and messaging.
  • Create or outsource content, ensuring SEO optimization.
  • Drive, monitor, and analyze campaign performance.
  • Report on key metrics and results.
  • Partner with sales on lead scoring and funnel optimization.
  • Collaborate with global teams to manage local content on the company website and marketing materials.
  • Work with the global communication team to define and execute the local social media strategy.
  • Identify relevant industry events and coordinate the company's participation and presence.
  • Share analysis, field feedback, and actionable recommendations with internal teams to accelerate learning and performance improvement.

You will be measured on:

  • The volume and quality of leads generated and nurtured for the sales team.
  • Establishing local KPI benchmarks for marketing performance.
  • Improving brand awareness and preference within the German market.
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Field Marketing Manager
Munich
Marketing
About Avomind
A platform specializing in career development and job opportunities for young professionals and graduates.