Regional Marketing Manager

Regional Marketing Manager

Our client's mission is to empower the new generation of ambitious traders and investors across fast-growing markets. For more than 20 years, they have supported over two million customers through internationally recognized brands such as Alpari and FXTM, and they continue to expand their portfolio with new, innovative trading and investment solutions.

As a global organization with teams across Europe, Asia, and Africa, our client is driven by their values and promise of Freedom to Succeed — for their clients, partners, and people.

In Indonesia, our client works closely with a local technology and operations partner. This role will be employed directly by this local partner, an established Indonesian organization supporting our client's operational, technical, and service capabilities in the region. While your employment will be with this local partner, you will collaborate daily with our client's international teams and contribute to projects that support our global growth.

Our client is seeking a strategic and commercially minded Manager, Regional Marketing to lead their marketing efforts across the Indonesia region. You will be responsible for developing and executing impactful marketing strategies that support client acquisition, improve onboarding, and drive regional growth.

This role requires a deep understanding of digital marketing, strong regional market knowledge, and the ability to work cross-functionally with a wide range of internal stakeholders. The ideal candidate will combine commercial acumen with creativity and data-driven decision making to optimize the end-to-end client journey.

Key Responsibilities:

• Regional Strategy & Execution: Design and implement targeted marketing plans for the Indonesia region, tailored to local customer needs and preferences while aligning with global brand and product objectives, identifying new opportunities to drive revenue growth and increase market share.
• Commercial Focus: Ensure marketing initiatives contribute directly to commercial goals, including lead generation, conversion, and revenue growth. Collaborate closely with Sales, Product, and Partnerships teams to align on business priorities.
• Onboarding Funnel Optimization: Partner with product, design, and marketing ops to improve the client's onboarding journey. Use data and user insights to identify friction points and optimize conversion paths.
• Cross-Functional Collaboration: Act as the marketing lead for the region, working closely with internal teams across Product, Payments, Compliance, Sales, and Partnerships to ensure alignment and efficiency in go-to-market execution.
• Regional Advocacy: Act as the internal champion for the Indonesia region, providing recommendations, and updates to leadership and internal teams. You'll share market insights, campaign performance, and recommendations to improve relevance and growth in the region.