SEA Manager - Performance Marketing & Google Ads (m/w/d)

Job Title

You love performance, data, and scalable campaigns? You think in ROAS instead of reach and optimize conversions rather than clicks? Then you are in the right place with us. At AXA you will strategically and operationally manage our SEA activities – with real impact on growth, new customer acquisition, and revenue. You work data-driven, cross-channel, and in close exchange with SEO, Paid Social, Media, CRM, and E-Commerce. Performance is not just a buzzword for us, but everyday business.

What you can expect

1. You plan, manage, and optimize our Google Ads & Microsoft Ads campaigns (Search, Shopping, Display, Performance Max) operationally and strategically.
2. You analyze the daily performance of SEA campaigns and optimize data-driven along central KPIs such as ROAS, CTR, CPC, and conversion rate.
3. You develop scalable campaign structures, maintain them continuously, and test new setups through A/B-tests for maximum efficiency and reach.
4. You design cross-channel SEA strategies for qualified traffic, new customer acquisition, and revenue growth.
5. You are responsible for SEA budgets, manage spendings, and ensure the achievement of our ROI and performance goals.
6. You build performance dashboards, analyze marketing and SEA data, and derive clear action recommendations for business, marketing, and management.
7. You work closely with Paid Social, SEO, Media, E-Commerce, CRM, and Brand and keep an eye on market, platform, and competition trends.

What you bring with you

• You bring at least 3 years of professional experience in SEA or performance marketing.
• You have a very secure handling of Google Ads, Microsoft Ads, and performance marketing tools.
• You have experience with Google Analytics 4 (GA4), especially Events and Attribution, as well as with Power BI or comparable BI-tools.
• You create performance dashboards independently, interpret KPIs confidently, and present data-based insights understandably.
• You work structured, quality-oriented, and hands-on, are team-capable, communication-strong, and think strategically.
• You have experience working with interdisciplinary teams such as E-Commerce, CRM, Brand, or Affiliate Marketing.
• Knowledge in the insurance or financial environment is a plus, but not required.

What we offer you

• Flexible working hours with a 38-hour workweek and flextime model, 30 vacation days + Christmas and New Year's Eve, as well as 60% home office possibility, possibility to work mobile abroad
• Monetary benefits such as fair compensation, company pension plan, and additional services
• A large portfolio of further education and development opportunities (internal training portal, LinkedIn Learning, conference attendance, knowledge sharing sessions, etc.)

Ready for something new? Ready for AXA!

You do not fulfill every single requirement? We focus on potential and are looking forward to your application anyway!

Julia Cleef looks forward to your application.

Do you have questions or further concerns? Our recruiting team is there for you: Contact form career.

Do you want to learn more about AXA as an employer and dive deeper into our work worlds? Then you are exactly right on our career page!

About AXA

AXA Germany is part of the AXA Group, one of the world's leading insurance companies with a focus on Europe, North America, and the Asia-Pacific region. As one of the largest primary insurers in Germany, we take care of around 8 million customers in the areas of pension and insurance.

What drives us at AXA? Our curiosity and our courage to innovate! Together with over 8,000 colleagues across Germany, we actively shape the future of insurance.

We are looking for creative and analytical minds who are not deterred by challenges. With us, you will find an environment in which ideas and feedback meet open ears, projects quickly get underway, and "monotonous" is a foreign word. We cultivate a culture of openness and appreciation and welcome diversity in all its forms.

We are people with edges and corners who approach each other without inhibitions. At AXA, we welcome you with open arms regardless of gender, origin, sexual orientation, disability, or other facets.

We want the application process to be fair and accessible for everyone. If you need support during the application process, please contact us at recruiting@axa.de. The colleagues from the recruiting team will be happy to help you.