Marketing Manager

Marketing Manager

The Marketing Manager role in Japan is a key position, primarily responsible for B2C marketing execution across our websites. You will focus on utilizing key marketing channels effectively and efficiently to drive ticket sales, while also supporting consumer and client brand awareness. Working closely with the global marketing team and local stakeholders, you will monitor and update front-facing promotional areas and support B2B communications as needed.

You are highly organized and accustomed to working in a fast-paced team environment. You have a keen eye for detail and can work with speed and accuracy. Your presentation skills are excellent, and you have a good command of English and Japanese. You are proficient in photo editing, can multi-task effortlessly, and remain positive and calm under pressure. You easily build friendly rapport with colleagues, adapting your style to work with a variety of people. You thrive as part of a passionate, busy team who love what they do.

Key Accountabilities:

• Email marketing rollout for all weekly B2C campaigns – including newsletters, solus mails and ad-hoc campaigns. Work at getting the best out of the Salesforce email tool
• Push engaging content across our social media channels – keeping the artist & AXS brands in mind
• Supporting B2B business development and branding with communication and campaign support
• Work on regular competitor analysis and feedback.
• Paid social media and Google Ad word campaigns
• Using analytical tools, build weekly and monthly reports on Looker for Senior Management, feeding back results and improvement plans.

Main Responsibilities:

• Support marketing across AXS.com, including ability to edit images, text and links.
• Collaboration with the Client Services Team to ensure processes are maintained and to continuously work on improvements.
• Ensure that AXS.com copy meets SEO requirements. Ensure that copy on each page is edited to be concise, refreshed and focused on key work search improvement.
• Work closely with the venues and promoters ticketing teams to ensure that processes are maintained and reviewed regularly to improve usability. This includes occasional face to face client meetings.
• Sending of B2B communications and product updates with the sales team
• Updating AXS Tickets B2B Solutions website and updating company LinkedIn page
• Lead on all social media communications – growing followers and engagement
• Plan and execute paid performance advertising (social media & Google), in collaboration with the relevant team.
• Use of Salesforce ECRM platform and sending out emails to our database
• Work with Looker data reports to review work and improve best practice / revenue drive
• Continuous review of competitors and reporting
• Working with data from previous shows and campaigns to best target future sales
• Work cross-functionally with the rest of the AXS Tickets team and wider AXS global team
• Positively adapting to our company culture and living our core values
• Translations for global marketing / product needs from English to Japanese

Qualifications:

• 5+ years of experience in marketing, content, or related roles
• Hands-on experience with social media, CMS, and website back-end management
• Basic proficiency in Photoshop; familiarity with Salesforce is a plus
• Strong organizational skills with exceptional attention to detail
• Demonstrated ability to build and maintain relationships with stakeholders at all levels
• Experience leading projects or small teams is preferred
• Strategic thinking and data-driven decision-making skills
• Japanese proficiency: JLPT N1 or native level

What's in it for You?

• The opportunity to play an integral role in expanding our global footprint
• Extraordinary People – we're not kidding!
• Meaningful Mission - Helping revolutionize an industry and deliver better experiences for fans and clients around the world.
• Opportunities for learning and leveling up through training and education reimbursement.

Location: Hulic Aoyama 2nd Building, Shibuya A 10-minute walk from Shibuya Station or a 5-minute walk from Omotesando Station