Director Of Marketing

Foundation Strategic Marketing Lead

Leads the Foundation strategic marketing planning process, collaborates with Nicklaus Children's Health System Corporate Marketing & Communications team and key stakeholders and is responsible for the fundraising and communication plan. Orchestrates campaigns across various channels and ensures alignment with the Foundation's goals and the broader Health System's priorities and brand standards. Accountable for the Marketing plan execution, reporting, and monitoring with careful budget and trend oversight to enhance donor engagement and contributions. Pivotal in crafting and implementing detailed marketing strategies, overseeing digital and social media efforts, and ensuring brand consistency across all platforms. Ensures that strategies are brought to life driving donor engagement and cultivating relationships through practical and targeted marketing actions.

Job Specific Duties:

• Develop and manage the Foundation's brand and creative direction across all fundraising programs ensuring consistent voice, visual identity, and standards. Programs include Annual Giving, Major Gifts, Childrens Miracle Network, Gift Planning, Corporate Grants/Foundations, and Special Events.
• Lead integrated marketing and communication plans for campaigns and special projects from content strategy through execution to support donor acquisition, stewardship, and retention.
• Manage multi-channel campaign production (digital, print, paid PR, email/web) ensuring projects are delivered on time and aligned with campaign goals and health system priorities.
• Oversee donor-facing communications and storytelling including patient and donor stories, videos, speeches, website content, and press materials ensuring quality and brand guideline compliance.
• Coordinate PR and media outreach efforts in partnership with the health system marketing team and external agency partners/vendors to elevate visibility of Foundation priorities.
• Facilitate the brand approval of Foundation event themes and marketing materials ensuring consistency with the health system's visual and brand guidelines.
• Collaborate with internal and external stakeholders to ensure consistent and impactful messaging across all channels.
• Monitor marketing trends and adapt strategies to maximize outreach and engagement.
• Track and report on performance metrics for marketing and engagement efforts, use insights and trend monitoring to optimize results and improve conversion from followers to donors.
• Write and direct the development of content for press releases, news articles, speech writing, videos, patient and donor stories, and other donor communications.

Qualifications:

Minimum Job Requirements:

• Bachelor's Degree or equivalent experience in broad-based fundraising/development, donor communications, direct mail marketing, social media, etc.
• 4-7 years of marketing communications or journalism experience
• 3-5 years of managing teams of 2 or more

Knowledge, Skills, and Abilities:

• Bilingual in Spanish preferred.
• Management experience working and communicating with multiple audiences.
• Able to work evenings and weekends.
• Able to travel.
• Proficient in Microsoft Word, Excel, PowerPoint, and Access.
• Ability and creativity in all integrated communications.
• Strong verbal and written skills.
• Self-starter ability to multi-task, excellent interpersonal skills and customer service with a high level of professionalism.
• Team building skills.
• Knowledge of social networking communities, internet, and web-research savvy.
• A record of success in the areas of communications and media relations.
• Excellent communication skills.
• Excellent writing, proofreading skills, and public speaking.