Marketing Specialist

Marketing Strategist

Saint Louis, Missouri

Marketing and Communications

Days

Full-Time

10314463024.00 - 102627.20 / year (Salary or hourly rate is based on job qualifications and relevant work experience)

Job Description

Additional Information About the Role

We are seeking an experienced strategic and collaborative Marketing Strategist to join the BJC MarCom team to act as the primary point person for marketing and communications supporting internal service line and hospital business partners. In this role you’ll collaborate closely with leadership to understand business goals and lead the development and execution of integrated marketing and communication strategies that drive volume growth and grow brand preference. You’ll work cross-functionally to turn brand strategy into action, monitor performance, extract insights, and optimize to deliver measurable business results.

The ideal candidate would have proven communication, project management, strategic thinking, and strong relationship building skills.

This is a hybrid opportunity that will require working onsite at least 2 days per week and as needed for events.

Overview

BJC HealthCare is one of the largest nonprofit health care organizations in the United States delivering services to residents primarily in the greater St. Louis, southern Illinois, and southeast Missouri regions. With net revenues of 6.3 billion and more than 30,000 employees BJC serves patients and their families in urban, suburban, and rural communities through its 14 hospitals and multiple community health locations. Services include inpatient and outpatient care, primary care, community health, and wellness, workplace health, home health, community mental health, rehabilitation, long-term care, and hospice.

BJC is the largest provider of charity care, unreimbursed care, and community benefits in the state of Missouri. BJC and its hospitals and health service organizations provide 785.9 million annually in community benefit. That includes 410.6 million in charity care and other financial assistance to patients to ensure medical care regardless of their ability to pay. In addition, BJC provides additional community benefits through commitments to research, emergency preparedness, regional health care safety net services, health literacy, community outreach, and community health programs and regional economic development.

BJC’s patients have access to the latest advances in medical science and technology through a formal affiliation between Barnes-Jewish Hospital and St. Louis Children’s Hospital with the renowned Washington University School of Medicine which consistently ranks among the top medical schools in the country.

Preferred Qualifications

Role Purpose

Coordinates marketing activities in support of service line or HSO initiatives, campaigns, projects, and events with input from team and service line leadership and provides measurement of marketing, e-marketing, and communications programs for the assigned service lines to further the strategic goals of the HSO or organization.

Responsibilities

Has broad understanding of department/HSO goals and creates and helps implement plans that align with strategic objectives using publications, e-marketing collateral production, social media management, content development, sponsorship/partnership support, and clinical service line outreach opportunities.

Oversees planning, development, and production of consumer and physician marketing materials including physician outreach, patient education, and general and targeted consumer outreach. Interviews, writes, coordinates, produces, and distributes marketing content may serve as editor of publications and collateral materials to ensure target messaging. Serves as liaison with HSO and department leadership.

Develops and implements marketing plans for clinical services in pursuit of volume, market share, and preference goals. Conducts research, interviews, writes, obtains approvals, coordinates photo-shoots and other production elements, and assists with planning and distribution via appropriate channels including social media, web, traditional media, and collateral materials.

Identifies metrics to measure effectiveness of campaigns/projects/events. Analyzes results, prepares reports to support planning initiatives & recommends improvements. Counsels teams and clients on best practices. Assists with cultivating relationships with community partners and executing sponsorship and partnership agreements.

Minimum Requirements

Education: Bachelor’s Degree

Experience: 5-10 years

Supervisor Experience: No Experience

Preferred Requirements

Experience: 10+ years

Benefits and Legal Statement

BJC Total Rewards

At BJC we are committed to providing you and your family with benefits and resources to help you manage your physical, emotional, social, and financial well-being.

Comprehensive medical, dental, vision, life insurance, and legal services available first day of the month after hire date

Disability insurance* paid for by BJC

Annual 4% BJC Automatic Retirement Contribution

401(k) plan with BJC match

Tuition Assistance available on first day

BJC Institute for Learning and Development

Health Care and Dependent Care Flexible Spending Accounts

Paid Time Off benefit combines vacation, sick days, holidays, and personal time

Adoption assistance

To learn more go to our Benefits Summary.

*Not all benefits apply to all jobs

The above information on this description has been designed to indicate the general nature and level of work performed by employees in this position. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties, and qualifications required of employees assigned to this job. Equal Opportunity Employer