Vice President, Growth Marketing

Vice President Of Growth Marketing At Barracuda

Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use. We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an Equal Opportunity Employer, committed to equal employment opportunity and equitable compensation regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.

Envision yourself at Barracuda

As Vice President of Growth Marketing at Barracuda, you will build and scale the company's global growth engine, driving pipeline, ARR, and efficient customer acquisition worldwide. You will own global growth strategy and execution across digital demand, paid media, web strategy and operations, lifecycle growth, and AI-enabled experiences, while also leading Americas Field and Partner Marketing as a key region. You will set the global policies, standards, and operating mechanisms that define how growth marketing is planned, measured, and optimized across the company—ensuring consistent execution and measurable impact across regions, segments, and routes-to-market. As a trusted partner to Sales, Customer Success, Product Marketing, Revenue Operations, Finance, and IT, you will operate at a corporate level, influencing companywide decisions on growth strategy, investment priorities, and marketing efficiency.

What you'll be working on

• Lead Barracuda's global growth marketing strategy, driving revenue growth and pipeline performance aligned to business priorities.
• Own the global growth marketing operating model, defining centralized and regional responsibilities to enable consistent execution at scale.
• Partner with Marketing and Revenue executives to set growth priorities, guide investment decisions, and strengthen GTM effectiveness.
• Establish and govern global standards and policies across campaigns, KPIs, digital spend, web operations, and AI-enabled marketing.
• Define and oversee measurement frameworks for pipeline attribution, CAC, ROI, conversion, and funnel performance.
• Own global digital investment and paid media strategy, managing budgets, channel mix, testing, and ROI optimization across search, ABM, programmatic, and emerging channels.
• Own the website as a global growth platform, accountable for performance, governance, conversion, and operational execution in partnership with IT and Security.
• Lead AI-enabled personalization and digital experiences, ensuring responsible use, measurable impact, and continuous optimization.
• Own global lifecycle growth strategy, partnering with Customer Success and Product Marketing to drive adoption, retention, expansion, and renewal.
• Set global standards for field and partner marketing, while directly leading Americas Field and Partner Marketing to drive regional pipeline and execution.

What you bring to the role

• Bachelor's degree in Marketing, Business, or related field; MBA a plus.
• 12–15+ years of progressive B2B marketing experience, including senior leadership in growth, demand generation, digital performance marketing, and/or marketing operations.
• Proven experience owning sizable digital/media budgets with measurable ROI and pipeline accountability.
• Demonstrated ability to establish global standards, governance, and operating cadence that improves performance and efficiency.
• Strong experience partnering with Sales, Customer Success, RevOps, Finance, and IT/Security to drive corporate-level outcomes.
• Experience building scalable web and digital platforms, including CRO, attribution, and marketing technology enablement.
• Familiarity with AI-enabled personalization or digital experience optimization strongly preferred.
• Exceptional executive communication, stakeholder management, and people leadership skills.

What you'll get from us A team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility – there are many opportunities for cross training and the ability to define your next career step within Barracuda.

• Equity, in the form of non-qualified options
• High-quality health benefits
• Retirement Plan with employer match
• Career-growth opportunities
• Flexible Time Off and Paid Time Off benefits

The anticipated on target earning (OTE) range for this role is $259,000.00 to $370,000.00. Actual compensation offered will be dependent upon the individual's skills, experience, and qualifications as they directly relate to the requirements of the position, the budget for the position, and applicable employment laws. At Barracuda, we believe in fair and equitable compensation practices that reflect both market realities and the unique circumstances of each geographical location. We recognize that cost-of-living disparities, market conditions, and other factors can significantly impact compensation expectations in different regions. The compensation range provided in this job description is for illustrative purposes only and may not reflect the actual compensation offers for the position in your location. Final compensation will be determined based on a variety of factors including the candidates' qualifications and experience.