Analyst, Email Marketing

Analyst, Email Marketing

At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully. The Analyst, Email Marketing supports planning and execution of daily promotional emails for the Bath & Body Works program. This role will report to the Email Marketing Manager.

Responsibilities:

• Manage email wireframe planning, ensuring accuracy from initial build through promotional, thematic and business change
• Efficiently and effectively modify email plans according to business change to improve overall channel performance and meet shifting needs of the business
• Plan segmentation strategies to drive traffic and demand
• Lead cross functional communication of email plans and updates between Comm Ops, CRM, Creative, Copy and Loyalty in partnership with Associate Analyst
• Proof daily marketing campaigns and partner with Associate Analyst to provide feedback
• Support subject line and pre-header copy strategies to improve opens and overall response rates
• Review and provide feedback on thematic and daily promotional creative assets
• Confirm alignment with Finance partners of email plans including circulation and segmentation strategies, lead in monthly meeting and across ad hoc promotional updates
• Lead stores testing process and ensure email tests are accurately accomplished
• Support the strategy and execution of email campaigns beyond daily promotional activity including complex, cross functional initiatives such as Loyalty or reactivation strategies
• Find opportunities to improve performance and support test & learn agenda and calendarization

Qualifications:

• 3-5 years of marketing experience; previous email experience highly preferred
• Retail/e-commerce experience preferred
• Strong organizational skills and extreme attention to detail
• Strategic thinker who approaches challenges as a problem solver with intellectual curiosity
• Ability to work in a dynamic environment
• Great teammate with a collaborative, growth mindset & ability to navigate an organization, influence partners and build consensus with internal and external partners
• Knowledge of Salesforce Marketing Cloud or similar enterprise-level email platform
• Proficiency with Excel, PowerPoint, SharePoint, and other similar office/collaboration software
• Education: Bachelor's degree or equivalent experience

Core Competencies:

• Lead with Curiosity & Humility
• Build High Performing Teams for Today & Tomorrow
• Influence & Inspire with Vision & Purpose
• Observe, Engage & Connect
• Strive to Achieve Operational Excellence
• Deliver Business Results

Benefits:

Bath & Body Works associates are the heart of our business. That's why we're proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:

• Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
• 401k with company match and Associate Stock Purchase with discount
• No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
• Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
• Tuition reimbursement and scholarship opportunities for post-secondary education programs
• 40% merchandise discount and gratis that encourages you to come back to your senses!

Visit bbwbenefits.com for more details.