Demand Gen Marketing Manager

Demand Gen Marketing Manager

New York, New York, United States

Harper+Scott, a BDA company, is seeking a creative and strategic Marketing Manager to join our creative agency. With exciting shifts in the marketplace and our B-Corp certification, this is a tremendous opportunity to define and launch the company's new brand strategy based on a thoughtful and impactful vision for strategic positioning and growth.

The Marketing Manager will drive the in-house growth marketing strategy to improve brand awareness, inbound leads, increase client retention and acquisition as well as create mission-led campaigns to energize our workplace and engage our existing customer base. This includes, but is not limited to, website communications and SEO, content creation and social media campaigns, email and direct mail campaigns, PR content and publication strategy, lead generation and client retention strategies, as well as event planning for employee and client engagement.

The ideal candidate possesses strong writing skills, knowledge of all things current and relevant, a lofty design aesthetic, and an entrepreneurial spirit. This person has experience with growth/performance marketing, CRM analytics, defining and executing multi-layered projects while identifying and tracking KPI to nimbly adjust strategies. They are experienced in channel strategies and the digital ecosystem to drive successful campaign results, especially across inbound and larger digital campaigns in the B2B space.

Collaboration and creativity are central to this role, as the Marketing Manager will work directly with various departments within the company such as Sales, Design, and C-suite stakeholders. This is a full-time, high-impact position requiring thought leadership, independence, collaboration, and thorough execution.

Support the day-to-day execution of an integrated marketing campaign strategy aligned to drive sales, build brand awareness and improve client retention through meaningful personalized experiences in digital, social and PR channels.

Develop and manage our corporate communications strategy—e.g. write or secure content for website and social media presence

Manage execution end of marketing strategy set by C suite – e.g. lookbooks, direct mail, email blasts, and product/capability showcases

Support PR strategies for key trade and business affiliations to increase brand awareness

Supervise the execution of marketing activities from strategy to design to production

Manage a marketing plan and budget while identifying and tracking KPI

Work closely with marketing peers and executive stakeholders to support sales success

Communicate strategies, budgets, timelines, and measures of success with C-suite officers

Oversee the build and management of a marketing calendar, inclusive of all marketing initiatives with support from marketing coordinators etc

Experience working on a variety of marketing campaigns from beginning to end in a B2B environment

Minimum of 4+ years of experience in B2B marketing; agency experience is a plus

Experience in mentoring and delegating to junior team members

Sound understanding of marketing principles

Concrete examples of driving cutting-edge but results-driven campaigns

Excellent writing, research, and analytics skills

Strong and informed design aesthetic

Experience in digital and confident and comfortable in digital storytelling

Strong problem-solving ability, including metrics-driven thinking

Strong analytical and project management skills

Bachelor's degree in business, marketing, advertising, or journalism; MBA preferred

Computer proficient with Microsoft Office; Adobe InDesign and Photoshop a plus.

We are pleased to share the base salary range for this position is $105,000 to $115,000. If you are hired at BDA, your compensation will be determined based on factors that may include geographic location, skills, education, and experience. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any offer. In the spirit of pay transparency, the range listed is the full base salary range for the role and hiring at the top of the range would not be typical, in order to allow for future salary growth. The range listed is just one component of BDA's total compensation and rewards programs, which includes: robust PTO; vacation, a paid volunteer day, holidays and summer Fridays, Benefits; medical, dental, vision, life, and AD&D insurance, 401k; tuition reimbursement, mental health and financial wellness programs and professional development opportunities including tuition reimbursement. Certain revenue-generating positions may be eligible for incentive compensation.

BDA is more than a workplace - it's a family. For more than four decades we've promoted a vibrant and welcoming culture that not only accepts but demands you to be different. The quirky, the bold, the creative and the unique make up the foundation of a company that the most iconic brands in the world look to help tell their story through the power of merchandise.