Associate Director, Clinician Marketing

Associate Director, Clinician Marketing

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

As the Associate Director, Clinician Marketing, you will play a pivotal role in shaping how clinicians discover, understand, and adopt PureWick™, directly influencing the experience of thousands of patients who rely on our solutions. This is a high-impact, high-visibility role where you'll lead the strategy, execution, and performance of our reimbursed consumer segment while elevating clinician awareness and engagement across the care continuum. You'll own a broad, business-critical portfolio spanning e-commerce, marketing journeys, analytics, digital customer experience, marketing technologies, and prescription fulfillment, giving you a uniquely holistic view of the business. This is an exceptional opportunity for a strategic, innovative marketer who wants to build something meaningful, drive measurable growth, and work closely with senior leaders to shape the future of the Home Care PureWick™ business.

Key responsibilities will include:

• Develops and implements strategic plans to drive clinician awareness, conversion, and engagement through omnichannel strategies, process, service, and technology optimizations and innovations
• Responsible for clinician marketing operations from awareness to adoption
• Partners with sales, customer service, and fulfillment operations to ensure program KPI and SLAs are being met across internal and external partners and drives improvements in KPI monitoring and analytics programs across the full lifecycle customer experience
• Collaborates with marketing team members and cross-functional partners to drive positive business outcomes through new tests, features, initiatives, and product/service launches

About you:

• Minimum bachelor's degree required, MBA preferred
• Minimum 10+ years' experience as a senior level marketer in healthcare improving omnichannel strategies and the management of end-to-end clinician experiences required
• Consistent track record leading a portfolio of interconnected projects with an eye on synergy, efficiencies, resource, and budget management is required
• Consistent track record of delivering high-performing product and project improvements with an "always optimizing" mindset
• Ability to build business cases to support funding approval
• Excellent analytical skills and expertise creating and managing new analytics and reporting capabilities, including global KPI dashboards
• Experience in reimbursed environments preferred
• Effectively communicates and successfully works well with the executive level and team members

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.