Associate Director, Global Marketing - Gravity And Syringe Delivery

Associate Director of Global Marketing

Join a global leader in infusion therapy, where innovation meets impact. BD's Infusion Preparation and Delivery (IPD) platform is dedicated to enabling safe, efficient, and effective preparation and delivery of infusion therapy worldwide.

We are seeking a strategic, results-driven marketing leader to serve as Associate Director of Global Marketing for our Gravity and Syringe Delivery (GSD) portfolio—a ~$150M global business of IV sets and accessories that plays a foundational role in infusion therapy. This is a high-impact role requiring a general management mindset, strong cross-functional leadership, and the ability to drive commercial success in a competitive market.

This role reports to the Senior Director, Commercial Excellence for the IPD platform.

Key Responsibilities

• Drive Global Commercial Success: Own global revenue and margin performance for the GSD portfolio.
• Lead Cross-Functional Teams: Collaborate with R&D, Medical Affairs, Regulatory, Quality, and Supply Chain to deliver portfolio performance.
• Partner with Regional Marketing: Align with regional teams to execute commercialization plans, develop differentiated value propositions, and optimize go-to-market strategies.
• Portfolio Strategy & Lifecycle Management: Use customer insights and market trends to guide product lifecycle decisions and innovation priorities.
• Pricing & Value Capture: Establish pricing corridors, monitor margin performance, and ensure effective governance across regions.
• Market Intelligence & Customer Advocacy: Stay ahead of market dynamics, competitive activity, and clinical guidelines. Engage directly with customers to understand their needs and advocate for solutions.
• Operational Excellence: Lead annual marketing planning cycles, improve commercial processes, and apply integrated business planning to manage demand/supply and mitigate risks.
• Vendor & Supplier Engagement: Liaise with external partners as needed to support portfolio execution.

Skills & Competencies

• Strategic thinker with a General Manager mindset and strong business acumen.
• Proven ability to lead without authority in a matrixed, global organization.
• Deep customer-centricity and ability to translate insights into actionable strategies.
• Strong communication and presentation skills; able to simplify complex concepts.
• Resilient and adaptable with a growth mindset and bias for action.
• Collaborative and influential across diverse teams and cultures.
• High integrity, accountability, and willingness to challenge the status quo.
• Preferred: Experience in regional marketing roles.

Education & Experience

• Bachelor's degree in Marketing, Business, or a Technical discipline required; MBA/MS preferred.
• 8+ years of experience in regional and/or global marketing, ideally within the medical device industry.
• Demonstrated success in team leadership and talent development.

Location & Travel

• Based in Franklin Lakes, NJ or Eysins, Switzerland.
• Up to 25% travel for customer engagement and internal collaboration.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.