Global Marketing Manager, Product Lifecycle Management

Global Marketing Manager, Product Lifecycle Management (PLM)

Waters Biosciences is seeking a dynamic contributor for the role of Global Marketing Manager, Product Lifecycle Management (PLM), who will be responsible for leading the global strategy and execution to transition a large install base of legacy instruments to next generation technologies. In this role, you would own the lifecycle of legacy products including sustaining responsibilities, global upgrade programs, and end-of-life (EOL) execution.

The ideal candidate is a strategic, data driven leader capable of influencing cross functional and regional partners to deliver a consistent and customer centric upgrade experience worldwide. The candidate is required to have strong interpersonal skills and work with multiple internal stakeholders to drive highly visible and time-sensitive projects.

Key responsibilities will include:

Product Lifecycle Management & Upgrade Strategy

• Lead global lifecycle planning for legacy instrument platforms, by managing the legacy portfolio through end-of-life and driving upgrade strategy to next-generation technologies.
• Own product management of legacy instruments, including sustaining engineering coordination, quality and supply issue triage, product documentation updates, and field support needs.
• Lead strategy and execution of global legacy install base replacements, including monitoring mechanisms, dashboards, and KPIs to track global progress.

Cross-Functional & Regional Collaboration

• Serve as the global lead for upgrade initiatives, aligning regional commercial teams, sustaining, Operations, and Service to ensure seamless execution.
• Partner with the global Service organization to implement service pricing strategies that accelerate conversions to new platforms.

Install-Base Insights & Business Performance

• Analyze global install base replacement performance to identify conversion opportunities, forecast demand, and adjust strategy based on data-driven insights.
• Implement monitoring mechanisms and reporting tools for visibility of progress worldwide.

Commercial and Marketing Enablement

• Collaborate with other Global Product and Marketing Managers to deliver sales tools, value calculators, objection handling guides, and evidence to drive upgrades and conversions.
• Develop and execute the global upgrade roadmap, including segmentation, value propositions, commercial models, trade-in/trade-up programs, marketing materials, and adoption targets.

End-of-Life (EOL) Management

• Manage global EOL communications, including initial notifications, follow-up communications, customer-facing FAQs, timelines, and service support policies.
• Collaborate with Operations and Service to optimize Last Time Buy (LTB) strategy, serviceability timelines, and compliance with regulatory and quality requirements.

Education and experience required:

• Bachelor's degree in engineering, life sciences, business, or a related field.
• 7+ years of Product Management / PLM / Product Marketing experience within scientific instrumentation, diagnostics, medical devices, or related technology industries.
• Proven success leading global product transitions or large-scale upgrade programs.
• Strong analytical and financial modeling skills with demonstrated ability to interpret install-base data and drive strategy from insights, utilizing Microsoft Excel and other tools.
• Excellent communication and influence skills, with experience aligning diverse global teams.
• Proficient in SFDC, ServiceMax and Power BI.
• 25% travel.

Preferred education and experience:

• Advanced degree (MBA/Masters) a plus.
• Experience with hardware and software product lifecycle management.
• Familiarity with regulated environments and service driven commercial models.
• Prior field experience or customer-facing technical experience.

Click on Apply if this sounds like you!

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization's investment in BD University, you will continually level up your tech skills and expertise.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.