Global Marketing Manager

Marketing Role

This role is accountable for the achievement of key strategic marketing objectives including, but not limited to, building the business globally by upgrading practice to capture the significant headroom, developing competitive plans to grow in existing markets, acting as a marketing lead for driving key new product initiatives, serving as a liaison to regional marketing counterparts and meeting/exceeding global revenue targets.

Key responsibilities include:

• Lead key initiatives working with regional marketing counterparts and cross-functional teams to drive sustainable business growth.
• Lead development of education tools, programs, training and budget impact models for upgrading clinical practice globally.
• Identify strategic and tactical marketing opportunities and develop communication programs and executional tools in key core focus markets that will drive share growth. This includes utilizing and activating principles of customer segmentation, targeting, value proposition development and pricing strategy.
• Act as a liaison to the regions, ensuring marketing plans deliver against the global strategy and drive achievement of revenue targets within the region to meet and exceed targets.
• Identify innovation opportunities for the businesses to drive future growth based on market dynamics and unmet customer/clinical needs.
• Lead market models to identify and monitor key growth opportunities globally. Works closely with regions to update and analyze data to identify trends.
• Support tender management in key regions which involves working with countries and regions to identify upcoming tenders and ensure they align with the platform strategy.
• Responsible for Demand Governance to ensure consistent supply and capacity planning. Serves as key liaison with key regions to deeply understand demand and proactively identify and resolve potential issues.
• Manage market research activities to develop fact-based customer insights.

A successful candidate will need to work in a fast-paced, entrepreneurial environment with limited supervision. Resourcefulness and the ability to manage multiple priorities are key, as is the ability to work effectively across functions.

Required education and experience:

• Bachelor's Degree (Master's preferred)
• At least 3 years of experience with proven commercial capabilities and business acumen in the medical device or healthcare industry with a Master's degree OR at least 5 years of experience with proven commercial capabilities and business acumen in the medical device or healthcare industry with a Bachelor's degree

• Experience in driving portfolio growth, identifying market opportunities, market segmentation, completing competitive analysis, developing pricing strategies, and developing go to market models and strategies.
• Proven strategic thinking capability including strong customer focus, needs identification, and value proposition development.
• Proven analytical skills with the ability to translate data into actionable marketing and business strategies and plans.
• Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities.
• Highly effective interpersonal skills and strong emotional intelligence and experience working in a matrixed organization and influencing without authority.
• Excellent communication and presentation skills. Highly detail-oriented with the ability to analyze and organize data into meaningful presentations.
• Ability to travel up to 20% travel

Preferred Qualifications:

• Master's Degree
• Experience with innovation process and driving innovation projects/initiatives. Experience in developing comprehensive business cases with detailed financial analysis.
• Experience preparing for product launch and commercialization,

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.