Marketing Analyst - Flow Cytometry/ Life Sciences - Remote Eligible

Marketing Analyst – Life Sciences (Waters Biosciences)

Waters Biosciences is seeking a highly analytical and collaborative Marketing Analyst to support data-driven decision-making across our life sciences portfolio. This role will partner closely with product marketing, global marketing, sales, and commercial operations teams to translate complex market, customer, and campaign data into clear insights that accelerate growth in biopharma, academic, and applied markets.

The ideal candidate combines strong analytical skills with business insight, curiosity about life sciences, and the ability to influence strategy through compelling insights.

Key Responsibilities

• Analyze market size, segmentation, share, and growth trends across life sciences segments (e.g., biopharma, bioprocessing, clinical, and research).
• Develop customer, application, and workflow insights using quantitative and qualitative data.
• Support voice-of-customer programs, win/loss analysis, and persona development.
• Measure and report on marketing campaign effectiveness across digital, field, and partner channels.
• Build dashboards and recurring performance reports for pipeline, funnel conversion, and ROI.
• Identify drivers of demand generation performance and recommend optimization actions.
• Partner with product marketing teams to support launches, lifecycle management, and competitive positioning with data-backed insights.
• Conduct competitive analysis on products, pricing, messaging, and market movements.
• Support pricing, bundling, and value proposition analysis.
• Support annual and quarterly planning through market modeling, assumptions testing, and scenario analysis.
• Assist with demand forecasting, pipeline segmentation, and regional performance analysis.
• Collaborate with sales operations and finance to align marketing insights with commercial plans.
• Leverage CRM, marketing automation, and business intelligence platforms (e.g., Salesforce, Power BI/Tableau, Marketo).
• Improve data quality, definitions, and reporting consistency across marketing and sales.
• Automate and scale analytics where possible to improve timeliness and usability.

Required Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, Engineering, Statistics, or a related field required
• 3–6 years of experience in marketing analytics, business analytics, or commercial analytics required, B2B preferred.
• Experience working with complex data sets and translating analysis into clear recommendations required.
• Proficiency in Excel and at least one BI or analytics tool (Power BI, Tableau, SQL, or similar).
• Strong communication skills with the ability to present insights to both technical and non-technical audiences.

Preferred Qualifications

• Experience in life sciences, analytical instrumentation, biotech, or healthcare markets.
• Familiarity with product marketing, demand generation, or go-to-market models.
• Experience with CRM and marketing automation platforms (Salesforce, Marketo, HubSpot).
• Exposure to forecasting, pricing analysis, or advanced statistical methods.
• MBA or advanced degree a plus.

Key Competencies

• Analytical rigor and structured problem-solving
• Intellectual curiosity and learning agility
• Customer collaboration and influence
• Attention to detail with a business outcome approach
• Ability to balance strategic analysis with hands-on execution