Marketing Automation & Operations Specialist

Marketing Automation Specialist

Join the Waters Biosciences team and play a critical role in enabling high-impact marketing campaigns and customer engagement. This position supports marketing initiatives through Marketo and its integrations with Salesforce and other digital marketing tools, helping ensure campaigns run efficiently, data flows reliably, and performance insights are actionable. You will work closely with the Marketing Operations Manager to design, build, and support scalable marketing automation solutions. This role is ideal for someone who enjoys hands-on execution, problem-solving, and collaborating across teams to deliver seamless campaign execution in a fast-paced environment.

Location: This is a hybrid role based out of San Diego office 4 days a week.

Overview: Join Waters Biosciences team to play a key role in enabling impactful marketing campaigns and customer engagement. This position focuses on supporting marketing initiatives through Marketo and enabling its connections to Salesforce and other digital marketing tools.

You will work closely with our Marketing Operations Manager to help design, build and deliver scalable automation solutions that enable seamless campaign execution, reliable data flow, and meaningful performance insights.

Responsibilities:

• Ensure email campaigns, nurture programs, and lead scoring models run smoothly. Identify, track and implement new ideas to improve workflow and platform efficiency.
• Responsible for the daily technical operations of Marketo, proactively monitoring system health and swiftly resolving any issues.
• Provide support for email and digital campaigns in Marketo and connected platforms.
• Support and follow established governance frameworks to ensure operational scalability and regulatory compliance, while learning best practices across the marketing technology stack.
• Provide support for tactical execution of campaigns as needed.

Technology & Integration:

• Support integration efforts across Marketo and related systems (e.g., Salesforce, social and event platforms and other lead capture applications).
• Support interoperability across the Martech stack and enable dynamic, personalized campaigns that drive measurable impact.

Cross-Functional Collaboration:

• Collaborate with the Marketing Managers to support marketing campaigns and lead generation activities.
• Serve as a liaison between technical, operational, and marketing teams to ensure seamless execution.
• Support downstream marketing activities as needed, including assistance with email campaigns, webinars, events, promotional programs and collateral production.

Qualifications:

• 3–5 years experience in marketing preferred; with 2 years experience in marketing automation platforms (Marketo experience preferred; certification a plus). Familiarity with marketing automation, lead lifecycle management, and campaign operations.
• Strong QA and troubleshooting skills
• Experience with Salesforce (SFDC), and other martech applications (e.g., iCapture, Captello, CVENT, etc) preferred
• Familiarity with data privacy regulations and governance practices (GDPR, CANSPAM, etc)
• Excellent communication skills and the ability to work in a matrixed organization
• Ability to execute tactically in a fast-paced environment.
• Bachelor's degree in marketing, communications, computer science or other related fields required

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Salary Range Information: $87,500.00 - $144,400.00 USD Annual