Marketing Director Launch Excellence

Worldwide Launch Excellence Director

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

Be a part of something bigger!

BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.

The Central Marketing Team is focused on delivering Customer Centric Innovation, Marketing effectiveness and agility and personalized CX at Scale. To strengthen our launch excellence and strategic innovation pillars, we are looking to recruit a Worldwide Launch Excellence Director. This effort will ensure successful launches that enables the growth of our winning portfolio.

Therefore, the corporate marketing team is seeking a talented associate with a broad upstream marketing background to join our team. This leader will need to understand the fundamentals to build a strong launch delivering impactful growth in year 1. This role will own launch excellence efforts delivering high standards on key needle movers and partner with marketing business unit team to drive this transformational effort within the different disciplines and processes of the marketing function across the BUs and regions.

Responsibilities

This position is responsible for, but not limited to, the following:

• Accountable to deliver business plan expected results on selected launches through high standard of launch and marketing excellence;
• Partner with BU teams on key needle movers launch processes and commercial excellence deliverables;
• Create communities of practice across business units for upcoming launches to be able to gather, aggregate and share best practices ensuring that teams are building on launch learnings across the organization
• Be part of CER for key launch needle movers and be part of making decisions of stage gate promotions
• Own a consistent and robust product launch process (GPDS) and governance to provide oversight, to ensure consistency of tracking and incorporating other functions across launches
• Work with internal launch stakeholders to ensure launch process management and successful completion of launch readiness tasks
• Coordinate Launch Readiness Review Assessments across launch brands to ensure strategic and tactical plans are reviewed and aligned with senior leadership
• Establish dashboards to manage reporting of key metrics and KPIs including leading and lagging indicators to ensure launch success, providing mechanism for teams to share critical updates for executive leadership team

Essential Requirements:

• Education: Bachelor's degree-required; advanced degree, i.e., MBA, MA preferred
• 8+ years in pharmaceutical, biotech, medical devices, med-tech, healthcare, with strong Marketing upstream background
• 5+ years' Global launch experiences, including serving as the primary lead in driving at least 3 successful new launches
• 2 + years leading complex projects requiring global, cross functional and local alignment
• Strong ability to simplify complex concepts & strategies and "tell a story" orally and in writing
• Strong influencer without authority, leading through complex and ambiguous situations

Qualifications

• Bachelor's degree mandatory, MBA preferred, with at least 8-10 years of marketing experience
• Demonstrated capabilities in launching with successful impact
• Demonstrated capabilities in marketing including, upstream, downstream, market development; marketing excellence capabilities
• Experience with coaching

Leadership Experiences

• Experience leading teams, directly and indirectly, to achieve goals. Strong coaching and influence without authority skills and building cohesive relationships
• Ability to apply and coach with a growth mindset
• Like speaking up and challenging the status quo
• Self-starter and willing to take initiatives.
• Demonstrated ability to lead cross-functional initiatives
• Exceptional leadership effectiveness and communications skills
• Demonstrated track record of driving for results, demonstrating a strong sense of urgency and commitment to achieving goals.
• Strong strategic thinking skills with a keen focus on change management.
• Courageous leadership in leading without authority to achieve organizational success

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization's investment in BD University, you will continually level up your tech skills and expertise.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.