Product Marketing Manager

Product Marketing Manager For Foley Alternatives

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it is no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you will be supported to learn, grow, and become your best self. Become a maker of possible with us.

Relocation Assistance Available

About the Role

As the Product Marketing Manager for Foley Alternatives, you will own the fastest growing portfolio in Acute Urology and one of the fastest growing platforms within BD. In this role you will drive growth to achieve finance targets and own the commercial strategy for the platform.

This role encompasses diverse responsibilities including but not limited to launch execution, creation and deployment of strategic marketing programs, field sales support, value proposition development, omnichannel marketing campaigns, and evidence generation.

Key Responsibilities

• Own the general management for the Foley Alternative portfolio which includes the PureWick(TM) franchise, intermittent catheters, and MECs, focused on US commercial strategy, financial performance, demand and supply planning, budget management, and sales engagement.
• Conduct regular customer visits to develop awareness of key market requirements, identify unmet needs and support the sales organization.
• Gather, maintain, and analyze quantitative market knowledge (e.g., market data, market trends, competitive pricing) and qualitative market data (e.g., customer needs, competitor activities, plans, technologies, and applications).
• Responsible for consistently meeting or exceeding financial goals and performance metrics.
• Cultivate connections with influential key opinion leaders and customers to promote market engagement through educational events.
• Devise and execute bold marketing plans to drive product growth and market penetration including collateral, value propositions, competitive messaging, pricing strategies, and lifecycle management initiatives.
• Create and implement focused omnichannel campaigns for the Foley Alternative portfolio, aligning with key sales initiatives in target accounts.
• Develop and support voice of customer activities to drive innovation and product optimization.
• Effectively collaborate with other functions such as R&D, Customer Service, Sales, Medical Affairs, Regulatory, Quality, Operations, and Training.
• Identify evidence generation requirements that will support ongoing business momentum in response to changing market dynamics.
• Develop and execute strategic marketing programs that drive business growth by embracing innovative perspectives and implementing essential changes.
• Adhere to all company policies, procedures, and business ethics codes and ensures they are communicated and implemented within the team.

Minimum Requirements

• Bachelor's degree in marketing, business, or science related field of study
• At least 3 years of relevant marketing and/or commercial experience with a consistent track-record of high performance and results.
• Demonstrated ability in translating data into actionable items that drive portfolio performance
• Demonstrated ability to formulate and implement bold marketing and product strategies, convert these into tactical marketing plans, and deliver results
• Creative out-of-the-box mindset, intellectual curiosity and ability to take calculated risks with novel ideas.
• Ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others.
• Ability to travel up to 30% domestically

Preferred Qualifications

• MBA or advanced degree
• Life science experience
• Leadership experience

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.