Sr. International Marketing Manager - Drainage Franchise

BD: Advancing the World of Health

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

About the Business Unit

BD Interventional (BDI) focus on leading innovation and life-enhancing devices in the field of surgical, endovascular, urological and critical care interventions aiming at advancing the treatment of high burden diseases and enabling surgical and interventional procedures.

About the Role

The Sr. International Marketing Manager - Drainage Franchise is responsible for shaping and executing the marketing strategy across regions to accelerate growth within the Drainage Platform. This role is responsible for aligning regional marketing initiatives with platform objectives, overseeing market analysis, and developing differentiated strategies to enhance brand presence and competitive positioning. The International Drainage Lead partners cross-functionally with regional teams and commercial operations, to ensure operational readiness and sustained execution.

Key responsibilities include:

• Partner with the regions to develop strategic growth plans, focusing on market development, expansion and competitive differentiation aligned with platform strategy.
• Partner with regional teams to analyze market data and identify emerging trends. Assess the global competitive landscape and leverage customer insights to drive strategic differentiation
• Lead global market modeling to identify and monitor key growth opportunities and inform capacity planning.
• Partner with Commercial Operations to ensure adequate supply and sustained project execution.
• Collaborate internally across functions including Marketing, R&D, Medical and Regions and externally by going to conferences, studying trends, understanding guidelines and studies, working with KOL's etc. to identify customer focused insights and opportunities.
• Act as a liaison to regional teams, ensuring marketing plans support global strategy and revenue targets.
• Lead development of global education tools, communication programs, training, and budget impact models.
• Partner with innovation team to identify and drive key innovation projects to drive growth and expansion globally, including organic and potential acquisition or investment opportunities.
• Lead portfolio reviews with regional teams to ensure alignment and performance optimization. Identify portfolio gaps within regions, focusing on underperforming products and potential areas for improvement.
• Implement comprehensive portfolio strategies to optimize product mix and increase profitability.

Required education and experience

• Bachelor's degree in marketing, business, or a technical field
• At least 7 years of experience in marketing, product management, or in an international business role.
• Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities.
• Action oriented with demonstrated ability to get results.
• Demonstrated interpersonal skills related to interfacing and establishing relationships with customers and key influencers to ensure that marketing decisions are customer-driven.
• Thorough understanding of global laws and regulations related to the approvals, sales and marketing regulation
• Ability to travel internationally up to 35%

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the creativity and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.