Sr Product Specialist, CRM Technology, TGS

Senior CRM Analyst

We are the makers of possible. BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

As a global Senior CRM Analyst, you will be a member of the cross-functional agile global CRM Product team. You will work with business and IT teams to identify, define and document business processes and software requirements and then add them to the global CRM product backlog. You will serve as a liaison between the business and agile team, ensuring that the backlog of user stories is prioritized according to the business needs and expectations. You will also work with business stakeholders to identify and deliver technology needs that fall outside of the global CRM Product scope.

The Senior Product Specialist for CRM Technology will act as a global functional/technical leader and subject matter expert for digital solutions that enable global sales processes. This role blends deep functional sales knowledge within a Medical Device organization, along with technical expertise in enabling platforms such as SalesForce Sales Cloud. Additionally, this role will provide thought leadership and drive the use of digital (ex. GenAI, AgenticAI, Automation) capabilities to deliver innovative solutions that optimize commercial operations for sales teams.

The incumbent will lead product strategies, roadmap execution, collaborate with development engineers/architects and strategic partners in the agile delivery of CRM products. The incumbent should therefore have experience working in a SAFe Agile framework, technical expertise in core platforms noted, and experience in building data, AI and automation products leveraging DataBricks, powerBI, mulesoft and emerging GenAI/AgenticAI solutions.

The ideal candidate will bring a combination of strategic understanding, both business and technology experience, exceptional relationship building skills with diverse global teams and cultures, and solution-oriented mindset. In addition, this person should also possess an analytical mindset with a focus on delivering measurable business outcomes, listening, creativity, and negotiations skills across all organization levels. Having excellent judgment and decision-making skills and willingness to accept ownership and accountability is key.

The objective of this role is to actively partner with all relevant stakeholders in TGS, commercial enablement leads, business units and regional users and external vendors to deliver our global CRM roadmap and advance our business objectives. Primary responsibilities will include:

Product Ownership & Strategy: Will define and maintain the product vision, roadmap, and backlog for CRM platforms, ensuring alignment with business priorities and enterprise architecture.

Technical Expertise: Will display strong work experience in leading and delivering global platform solutions for Sales teams (e.g. SFDC Sales Cloud).

Data Management: Will deploying corresponding solutions for Data Management (Reltio, DataBricks, pBI) and driving seamless data flow and integration with CRM.

Digital & AI Enablement: Will identify and implement opportunities to integrate AI-driven insights, automation, and advanced analytics into Sales processes.

Agile Leadership: Serves as a product leader within SAFe Agile teams, providing clear priorities, business context, and servant leadership to enable high-performing delivery squads.

Solution Design & Delivery: Will collaborate with technical architects and business stakeholders to design scalable, integrated solutions that optimize commercial operations. Experience in development / engineering, architecture / design, and cross-product integration is essential.

Value Realization: Will establish KPIs and measure CRM products and Digital Solutions impact on business objectives (e.g. revenue growth, sales funnel performance, efficiency).

Team Leadership: Will effectively lead global teams, motivate and hire exceptional talent. Strong sense of personal accountability and ownership, with proven ability to create followership and build high-performing teams.

Communication & Influencing: Will communicate complex business challenges in a simplified manner; conversely, ability to communicate complex technology concepts into business language. Must be collaborative with strong written and oral communications.

Stakeholder Engagement: Will act as a trusted advisor to global sales, commercial, and technology teams, influencing strategic decisions and driving adoption of new capabilities.

Continuous Improvement: Will identify and drive innovation and process optimization through digital transformation initiatives (e.g. automation opportunities to improve processes).

Minimum Requirements:

• Bachelor's degree in computer science, Business, or related field.
• 5+ years of experience in product management or technology leadership roles within commercial operations.
• Proven experience with Sales/CRM platforms (e.g., Salesforce Sales Cloud).
• Strong expertise in SAFe Agile methodology and leading cross-functional product teams.
• Familiarity with AI/ML applications, digital transformation, and data-driven decision-making.
• Experience influencing strategic technology roadmaps and delivering enterprise-scale solutions.

Preferred Knowledge and Skills:

• Advanced degree
• Experience in product management or technology leadership roles within commercial operations for medical device or regulated industries
• Strong product management and agile leadership capabilities.
• Ability to translate complex business needs into technical solutions.
• Experience in stakeholder management skills.
• Deep understanding of digital technologies, AI, and integration strategies.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

At BD, we are committed to supporting our associates' well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:

• Annual Bonus
• Potential Discretionary LTI Bonus
• Health and Well-being Benefits
• Medical coverage
• Health Savings Accounts
• Flexible Spending Accounts
• Dental coverage
• Vision coverage
• Hospital Care Insurance
• Critical Illness Insurance
• Accidental Injury Insurance
• Life and AD&D insurance
• Short-term disability coverage
• Long-term disability insurance
• Long-term care with life insurance
• Other Well-being Resources
• Anxiety management program
• Wellness incentives
• Sleep improvement program
• Diabetes management program
• Virtual physical therapy
• Emotional/mental health support programs
• Weight management programs
• Gastrointestinal health program
• Substance use management program
• Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
• Retirement and Financial Well-being
• BD 401(k) Plan
• BD Deferred Compensation and Restoration Plan
• 529 College Savings Plan
• Financial counseling
• Baxter Credit Union (BCU)
• Daily Pay
• College financial aid and application guidance
• Life Balance Programs
• Paid time off (PTO), including all required State leaves
• Educational assistance/tuition reimbursement
• MetLife Legal Plan
• Group auto and home insurance
• Pet insurance
• Commuter benefits
• Discounts on products and services
• Academic Achievement Scholarship
• Service Recognition Awards
• Employer matching donation
• Workplace accommodations
• Other Life Balance Programs
• Adoption assistance
• Backup day care and eldercare