U.S. Microbiology Marketing, Senior Manager

US Microbiology Marketing, Senior Manager

This position will be responsible for the US Region Marketing of our clinical and industrial media portfolio.

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

Candidate must reside in Eastern or Central time zone.

Are you ready to take your marketing career to the next level? Becton, Dickinson and Company (BD) is seeking an individual with a strong track record of ambition and dedication to join our team as the US Microbiology Marketing, Senior Manager. This is a unique opportunity to contribute to the growth of a world-class company that is dedicated to improving healthcare outcomes.

As the US Microbiology Marketing Senior Manager, you will be responsible for leading the US microbiology media offerings that are used by both clinical and pharmaceutical customers. The ideal candidate has experience in both developing strategic plans and executing tactical programs that deliver on those goals. They will report to the Director of US marketing for Microbiology.

Key responsibilities will include:

• Define, build, and activate Go-to-Market strategies to expand market penetration and category share.
• Leverage market and customer insights to define the US Region market strategy, including pricing, positioning, distribution and promotion to drive the overall success of the business.
• Monitor performance metrics and adjust strategies accordingly.
• Develop and implement comprehensive marketing communications plans aligned to business objectives.
• Drive excitement and clear communication with relevant field sales, channel partners and national accounts leaders.
• Work with partners and vendors as needed for media relations, content development and social media engagement.
• Collaborate closely with cross-functional teams to ensure alignment of marketing efforts with overall business strategy.
• Work with global teams to ensure product messaging is credible, motivating and current in support of business objectives.

About you: To succeed in this role, you'll need strong organizational skills, exceptional written and verbal communication, and the ability to manage multiple priorities in a fast-paced environment. Key qualities include learning agility, business acumen, customer service orientation, critical thinking, problem-solving, and attention to detail. Leadership experience and interpersonal skills are essential for driving results and collaborating effectively.

Education and experience required:

• Bachelor's degree required; Master's degree preferred.
• Minimum of 5 years of relevant Life Science marketing and/or sales work experience.
• Possess a strong understanding of marketing principles, media relations, and social media engagement.
• Demonstrated experience influencing and supporting sales professionals.
• Strong budgeting and forecasting skills.
• Proven track record of successfully leading high-performing teams and achieving results through effective communication and collaboration.
• Proficiency with Microsoft Office Suite applications, including Excel, Word, Outlook, and PowerPoint.
• Must reside in eastern or central time zone.

Education and experience preferred:

• Master's degree.
• Medical device experience.
• Knowledge of diagnostic and lab customers.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us? A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.