Field Marketing Specialist

Field Marketing Specialist

This individual will have a key role in developing and executing marketing initiatives to drive brand awareness, generate high-quality leads, and accelerate pipeline growth in support of regional sales efforts and strategic goals. The ideal candidate is a proactive and creative marketer who will collaborate with cross-function teams to develop and implement targeted, innovative campaigns and initiatives. This role reports to the Director of Field Marketing, Americas.

Key Responsibilities:

• Collaborates with sales teams to identify target accounts and create localized marketing campaigns to engage target audiences, drive demand and accelerate pipeline growth.
• Identify and execute targeted marketing initiatives focusing on key account development and expansion, using multi-channel tactics.
• Develop and execute comprehensive, multi-layered, marketing campaigns tailored to the North American market, ensuring alignment with overall company and regional revenue and business goals.
• Collaborate with cross-functional teams including sales, product management, and marketing to integrate field marketing strategies with broader marketing and sales initiatives.
• Develop and oversee the execution of digital campaigns, manage advertising plans, and help maintain media relationships.
• Ensure the overall cohesiveness and alignment of all marketing channels to reinforce messaging and brand awareness while driving regional business and revenue objectives.
• Working with regional sales leadership, identify and prioritize regional tradeshows and sponsorships to increase brand visibility and lead generation – ensure branding and messaging are aligned with objectives; coordinate with events team on execution of events and ensure lead follow-up.
• Support the planning and execution of NA regional Bentley hosted events, seminars, and meetings, both in-person and virtual, to drive thought leadership, brand awareness and lead generation.
• Foster strong relationships with key stakeholders including regional sales teams, internal and external partners, and influencers within the North America market.
• Regularly communicate marketing plans, progress, and results to internal teams.
• Stay abreast of emerging technologies, best practices, and industry trends/developments/regulations to continuously enhance field marketing strategies and tactics.

Qualifications:

• Bachelor's degree or equivalent experience in marketing, business, or a related field.
• 2+ years of experience in B2B field marketing, with a focus on the North American market.
• Background in executing in-region B2B lead gen programs that drive engagement and generate high-quality leads and revenue for both new logo growth and account expansion.
• Excellent organization and multitasking skills, with the ability to handle projects autonomously and solve problems proactively.
• Experience in infrastructure markets including transportation, energy and water is advantageous.
• Demonstrated experience in managing budgets and overseeing vendors for marketing program execution.
• Strong project management skills and ability to work in a fast-paced environment.
• Prior experience with marketing tools, analytics, and technology platforms and associated systems including Marketo, Demandbase, Google Analytics, etc.