Director, Marketing Operations

Director, Marketing Operations

When you join the growing BILH team, you're not just taking a job, you're making a difference in people's lives.

The Director, Marketing Operations, is responsible for building and leading the operational framework that powers a high-performing in-house Marketing team. This leader ensures that marketing operates with efficiency, accountability, and agility, enabling the team to deliver measurable impact on business goals such as growth, brand preference, patient acquisition, and retention. This role requires a strategic and highly organized operator who thrives on creating structure out of ambiguity, designing scalable processes, and managing complex workflows across multiple stakeholders. The Director will serve as a trusted partner to Marketing leadership, administrative/operational teams, and cross-functional colleagues, ensuring resources, budgets, and priorities are aligned to deliver business impact.

Job Description:

• Build and manage structured, repeatable processes to bring clarity and efficiency to complex and ambiguous marketing workflows.
• Oversee project intake, prioritization, resourcing, and cross-team workflow design to ensure the right work is delivered on time and on strategy.
• Contribute to the development of and facilitate models for campaign planning, execution, measurement, and reporting.
• Lead operational project management across large-scale campaigns and initiatives, ensuring coordination of internal and external stakeholders.
• Oversee budget planning and forecasting processes for the marketing function, ensuring alignment with strategic priorities and efficient resource use.
• Develop and manage a client service model within the marketing team that ensures proactive, responsive support to internal stakeholders and system leaders.
• Partner with Marketing and Communications leadership to align resources with organizational priorities and deliver measurable results.
• Foster collaboration with IT, Finance, Operations, and external partners to streamline processes and maximize impact.
• Manage relationships with key external partners and vendors, ensuring accountability for quality, performance, and budget.
• Drive operational excellence in how vendor resources are integrated into campaign planning and execution.
• Negotiate contracts and evaluate vendor performance to ensure long-term value.
• Lead and mentor a marketing operations team, cultivating expertise in project management and process optimization.
• Create a culture of accountability, continuous improvement, and operational excellence within the marketing function.

Minimum Qualifications:

Education: Bachelor's degree in Business Administration, Marketing/Communications, or other related field required.

Licensure, Certification & Registration:

Experience: 8+ years of related work experience in marketing operations, program management, or PMO roles within large, matrixed organizations.

Skills, Knowledge & Abilities:

• Demonstrated success in building structured, repeatable processes and managing large-scale, cross-functional projects
• Strong interpersonal communication and political acumen skills and advanced skills to represent the department and health system with other institutional and/or external constituencies.
• Strong skills to produce results and achieve predetermined goals within budget and time constraints.
• Experience leading vendor management, project coordination, and workflow design across internal and external stakeholders
• Strong project management and organizational skills with the ability to manage multiple complex initiatives simultaneously.
• High competency in budget planning and management.
• Exceptional client service orientation and ability to influence across teams and leadership levels.
• Skilled in marketing technology platforms, workflow tools, and analytics/reporting systems.
• Strong communicator and problem-solver, able to bring clarity and structure to ambiguity.

Preferred Qualifications & Skills:

• Health care experience strongly preferred
• Advertising agency experience strongly preferred

Key Business Relationships: (Title and Purpose)

1. VP Marketing

Direct reporting relationship

2. VP Communications

Frequent collaborator

3. Marketing and Communications Executive Directors & Directors

Close collaborators