Email Marketing Specialist - Remote Eligible

Email Marketing Specialist

Build, test, and deploy full-lifecycle email campaigns (e.g., onboarding, nurturing, retention, cross-selling).

Collaborate with Marketing Operations team to design campaign workflows, configure campaigns in HubSpot (or similar platforms), conduct quality assurance (QA) testing, schedule deliveries, and monitor performance.

Support A/B testing initiatives, including segmenting test groups, deploying variant versions, and reporting test results.

Execute audience segmentation strategies based on target user personas provided by marketing and promotional partners.

Maintain and optimize automated workflows (e.g., lead nurturing, re-engagement, churn recovery).

Track and report core email metrics (delivery rate, open rate, click-through rate (CTR), conversion rate, unsubscribe rate) and provide regular performance dashboards.

Optimize email content, send times, and audience segmentation through A/B testing and multivariate testing to continuously improve ROI. Develop targeted engagement strategies based on user personas and behavioral data to enhance personalized experiences.

Assist in setting up email campaign tags, UTM tracking, and revenue attribution analysis.

Collaborate with Product Marketing and Design teams to obtain and review marketing assets (copy, images, templates, etc.).

Coordinate with Marketing Operations on data requirements and lead scoring rule inputs.

Support ad-hoc cross-departmental email requests while ensuring brand consistency and adherence to best practices.

Ensure all marketing activities comply with international regulatory standards (e.g., GDPR, CAN-SPAM).

Manage user subscription preferences and unsubscribe lists to maintain email list health.

Stay updated on the latest email marketing trends and regulations to drive team efficiency improvements.