Influencer Marketing & PR Analyst US

Influencer Marketing & Pr Analyst (Us Market)

Are you ready to take flight and be part of an amazing team in Birdman?

At Birdman, we create plant-based foods that support both people and the planet. Our mission is to make healthy, sustainable, and cruelty-free lifestyles accessible through delicious, nutritious, and innovative products. As we expand into the U.S. market, we are looking for talented individuals who can help us build brand relevance, connect with new audiences, and position Birdman as a culturally relevant and aspirational brand.

The Role:

We are looking for an Influencer Marketing & PR Analyst (US Market) to help build Birdman's presence, desirability, and cultural relevance in the United States through strategic influencer partnerships and PR-driven collaborations.

This role will play a key part in our market entry and growth stage, combining relationship building, strategic storytelling, execution excellence, and data-driven decision-making to position Birdman as a brand creators want to work with.

Responsibilities:

Develop and execute the U.S. influencer marketing strategy aligned with brand and go-to-market objectives.

Define creator profiles, tiers, and collaboration models based on brand awareness and positioning goals.

Lead influencer campaigns end-to-end: briefing, negotiation, execution, content delivery, and performance evaluation.

Build and manage a strong pipeline of creators across platforms and communities.

Execute PR-driven initiatives including seeding programs, launches, and brand activations.

Identify opportunities for organic mentions, product placements, and cultural moments.

Lead negotiations with creators, ensuring value-driven collaborations aligned with brand goals.

Manage contracts, deliverables, timelines, and compliance (including FTC guidelines).

Collaborate with Social Media to amplify influencer content across organic and paid channels.

Identify high-performing content for reuse across marketing touchpoints (UGC, ads, website, email).

Stay up to date with platform trends, formats, and cultural conversations in the U.S. market.

Track and analyze campaign performance across awareness, engagement, reach, and brand impact metrics.

Build clear reports with insights, learnings, and recommendations.