Influencer Marketing Specialist - mexico

Influencer Marketing Specialist-Mexico

Are you ready to take flight and be part of an amazing team in Birdman?

Birdman has achieved an extraordinary 100% year-over-year growth for the past 7 years, making us a leader in the industry. Our mission is to make healthy, sustainable, and cruelty-free lifestyles accessible to all through our delicious and nutritious products. As the global plant-based food revolution gains momentum, we are looking for a dynamic Influencer Marketing Specialist-Mexico to join our exceptional team and contribute to building the next Mexican Unicorn!

The Role:

We are looking for an Influencer Marketing Specialist to lead our relationships with creators, ambassadors, and athletes across Mexico and the United States. This role will be key in scaling our social media presence and ensuring that every influencer collaboration drives measurable impact in awareness, engagement, and sales. If you are passionate about digital marketing, skilled in negotiation, and love turning data into strategy, this position is for you.

Responsibilities:

• Identify and secure relevant collabs and sponsorships per product line and market.
• Build and maintain strong relationships with celebrities, influencers and creators in MX/US.
• Develop creative briefs, content guidelines, and deliverables aligned with brand campaigns.
• Manage influencer contracts, payments, and database through CRM platforms.
• Coordinate influencer participation in launches, events, content production sessions and peak campaigns.
• Oversee campaign execution and content QA to ensure on-time and on-brief delivery.
• Monitor and report performance using key metrics such as EMV, reach, ROAS, and attributed sales.
• Design and optimize scalable and attractive compensation structures for creators.
• Continuously scout new profiles and audit existing ones for relevance and performance.
• Collaborate cross-functionally with other inner and external teams to align strategies.