Performance Marketing Manager (ecommerce)

Performance Manager

Are you ready to take flight and be part of an amazing team at Birdman?

At Birdman, we create plant-based foods that support both people and the planet. Our mission is to make healthy, sustainable, and cruelty-free lifestyles accessible through delicious, nutritious, and innovative products.

As our eCommerce operation continues to scale, we are building a stronger internal capability to manage and optimize our performance marketing investment across all paid channels.

We are looking for a Performance Manager to own the execution, efficiency, and strategy of all performance paid media for our Ecommerce team. This is a hands-on technical role, you will directly operate campaigns across Meta Ads, TikTok Ads, Google Search & Shopping, Display/PMAX, and Email & SMS Marketing, not supervise an agency.

You will be responsible for driving ROAS, CAC efficiency, and revenue growth, while building the internal playbook and standards for performance marketing across the company.

Own the performance and efficiency of all paid media investment across channels

Drive ROAS, CAC, and revenue attributed to paid media

Build a unified cross-channel performance strategy (Meta, Google, TikTok, CRM)

Eliminate dependency on contractors by building internal technical ownership

Establish playbooks, measurement frameworks, and execution standards

Own and optimize performance paid media across Meta, TikTok, Google, Display/PMAX, and Email/SMS

Drive ROAS, CAC efficiency, and attributed revenue across channels

Build and execute full-funnel paid media strategies for product launches

Align paid media efforts with commercial goals, inventory, and channel priorities

Lead retention, win-back, and repurchase initiatives through paid and CRM channels

Guide the creation of performance-focused creative assets

Deliver weekly performance insights and maintain the team's performance playbook and standards