Social Marketing Designer

Social Media Designer

Birdman is Mexico's leading plant-based nutrition brand, born in Guadalajara and now scaling across the US and beyond. We exist to make wellness simple, transparent, and science-backed — and we've grown into one of the fastest-moving wellness brands in Latin America by obsessing over product quality, brand craft, and the communities we build. Now, we're scaling our in-house creative engine, and we need a designer who can keep up.

We're looking for a Social Media Designer to join our Social & Content Marketing team and own the creative production behind everything we publish across organic and paid channels in the US and Mexico. You'll translate brand strategy into scroll-stopping visuals — carousels, covers, thumbnails, motion pieces, video edits, and ad creative — while building the systems (templates, frameworks, design kits) that let our team move fast without losing quality. This is a hands-on, high-output role for someone who lives on TikTok and Instagram, thinks in systems, and gets excited about short-form content that actually performs.

What You'll Do

• Translate content strategy into high-impact social-first assets: carousels, covers, thumbnails, video assets, and static ads
• Design and edit motion graphics and short-form video that drive retention, clarity, and brand recognition
• Build scalable templates and visual systems that accelerate production without sacrificing craft
• Adapt brand campaigns into native social formats while protecting creative intent
• Partner with Social, Content, and Performance Marketing teams to ship work that hits both brand and performance KPIs
• Continuously evolve our visual system based on platform trends, audience behavior, and business needs
• Ensure visual consistency across every output — regardless of volume or speed