VP Marketing, Incentives

Vice President Of Incentives Marketing

Blackhawk Network (BHN) is a global branded payments and commerce company, innovating across payment technologies, prepaid products, and reward solutions. We connect brands and consumers through digital platforms and physical networks in over 30 countries.

We are seeking a highly motivated Vice President of Incentives Marketing to lead the marketing strategy and execution for BHN's B2B rewards and incentives portfolio. This is not a brand role—it is a performance-driven, revenue-focused position designed to accelerate demand generation, pipeline creation, and customer acquisition across both SMB and enterprise markets.

This leader must be commercially minded, analytically driven, and deeply collaborative with sales leadership to achieve and exceed growth targets. You will be responsible for building and executing marketing programs that directly influence revenue, focusing on lead generation, account-based marketing (ABM), content marketing, and trade show strategy. The ideal candidate has experience in payments marketing with a strong understanding of the rewards and incentives space.

Responsibilities

• Own and deliver the global demand generation strategy for BHN's Incentives business across SMB and enterprise segments.
• Partner closely with sales leadership to define target accounts, build pipeline, and optimize conversion.
• Lead a high-performing team across content marketing, lead and demand gen, enterprise marketing, event strategy and customer retention, all in service of revenue acceleration.
• Build and optimize multi-channel campaigns including digital, paid media, email, events, and partner marketing.
• Design data-driven programs with to optimize revenue and continuously refine based on performance analytics and sales feedback.
• Work hand-in-hand with sales and develop compelling sales enablement material (case studies, white papers, presentations) to support effective selling and close deals.
• Define and manage the incentives marketing budget for maximum ROI on pipeline generation.
• Stay current on market trends, competitive dynamics, and customer needs in the payments, rewards, and incentives space.

Ideal Candidate Competencies

• Commercial acumen: Strong understanding of how marketing directly influences pipeline and revenue.
• Data-driven leadership: Expertise in measuring campaign performance, optimizing funnel metrics, and reporting outcomes to senior leadership.
• B2B performance marketing: Deep experience driving demand generation in complex B2B environments, especially in payments, fintech, or rewards/incentives sectors.
• Sales collaboration: Proven track record of building highly productive relationships with sales leaders and teams.
• Operational excellence: Ability to build scalable marketing operations using marketing automation, CRM, and ABM tools.
• Leadership: Ability to inspire, develop, and retain top marketing talent.
• Agility: Comfortable operating in a fast-paced environment with shifting priorities.

Qualifications

• 10+ years of progressive marketing experience, with at least 5 years in performance marketing/demand generation for payments, fintech, or rewards and incentives companies.
• Demonstrated track record of owning pipeline and revenue metrics in a B2B environment.
• Deep understanding of the sales-marketing partnership and how marketing directly drives business outcomes.
• Strong knowledge of ABM platforms, CRM, marketing automation tools, and modern demand gen strategies.
• Data-driven decision-maker with a strong analytical mindset.
• Exceptional project management and organizational skills.
• Strong leadership and coaching abilities; proven success leading and developing marketing teams.
• Bachelor's degree required; MBA or advanced degree is a plus.

Benefits

Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Blackhawk Network offers benefits including 401k with employer match, medical, dental, vision, 12 paid holidays throughout the year 2025, sick pay accrual according to state law, parental leave, life insurance, disability insurance, accident and illness insurance, health and dependent care flexible spending accounts, wellness benefits, and flexible time off for all full-time employees.

EEO Statement

Blackhawk Network provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Blackhawk Network believes that diversity leads to strength. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Blackhawk Network encourages applicants with previous criminal records to apply to all positions and, pursuant to the San Francisco and Los Angeles Fair Chance Acts (and other "Fair Chance" laws), Blackhawk Network will consider for employment qualified applicants with arrest and conviction records. For Philadelphia applicants or jobs, please see a copy of Philadelphia's ordinance on this topic by clicking this link.