Lead Generation & Marketing Coordinator - Qwadra

Lead Generation & Marketing Coordinator

We are looking for a highly motivated and detail-oriented Lead Generation & Marketing Coordinator to join our Vancouver-based team. This role is ideal for someone with a strong background in lead qualification and marketing campaign execution, who thrives in a dynamic, collaborative environment.

You will be responsible for managing inbound leads and discovery calls/meetings, supporting marketing initiatives across North America, coordinating events and trade shows (in partnership with HQ), and providing actionable insights through regular reporting. Your work will directly contribute to the revenue goals of the sales team and support both the Vancouver and Quebec business units.

Company Overview: Qwadra Vancouver is transforming the way custom orthotic and prosthetic (O&P) devices and services are delivered worldwide. As a 30-year-old company with a startup's agility and an innovative spirit, we offer a premium, end-to-end digital solution that includes 3D scanners, CAD/CAM software, and robotic carvers. Our solutions help clinicians and healthcare providers streamline processes, increase productivity, and improve patient care.

Key Responsibilities:

1. Lead Management & Qualification

• Monitor and respond promptly to inbound lead channels (email, website, phone).
• Accurately enter and maintain lead data in Salesforce, ensuring proper regional assignment (USD, EUR, CAD).
• Maintain and update the Qwadra Leads Excel tracker for team-wide visibility.
• Conduct discovery calls to qualify Marketing Qualified Leads (MQLs) based on technology fit, workflow, product interest, and readiness to purchase.
• Leverage tools like Gong to improve lead qualification and sales call effectiveness.

2. Marketing Support & Campaign Execution

• Plan and execute localized marketing campaigns tailored to the North American market, in alignment with HQ.
• Create and send branded email campaigns using Mailchimp and existing templates.
• Support the organization of webinars, digital events, and trade shows across the US and Canada.
• Collaborate with the France-based marketing team to localize presentations, adapt messaging, and proof translated materials for North American audiences.
• Maintain and update marketing collateral and digital assets in line with Qwadra's brand guidelines.
• Monitor marketing inboxes and distribute relevant leads or messages to the appropriate team members.

3. Reporting & Analytics

• Prepare and distribute monthly and quarterly reports on lead generation performance, lead quality, and conversion metrics.
• Track campaign ROI and performance for events such as webinars, trade shows, and digital initiatives.
• Maintain organized records of event performance including attendance, budget, follow-ups, and outcomes.