Director, Lifecycle Marketing - Remote Eligible

Director Of Lifecycle Marketing

Death is our only foe.

Blueprint was founded by Bryan Johnson, who has the world's best comprehensive biomarkers. He is quantitatively the healthiest person on the planet.

Blueprint is methodically built on science. Bryan freely shares his protocol, learnings and data with everyone to use. Blueprint has also developed a family of nutritional products to make the benefits of the Blueprint protocol affordable and available to all.

We're looking for a Director of Lifecycle Marketing to own the full customer journey from the moment someone raises their hand, whether that's an email signup, an SMS opt-in, or an abandoned cart, through first purchase, repeat, loyalty, and winback. You'll be responsible for the performance of our owned channels (email, SMS (future state), direct mail) and the strategy behind every automated and one-to-one touchpoint that converts leads into buyers and buyers into lifelong customers.

This role sits at the intersection of acquisition and retention. You won't run paid media, but you will own the lower-funnel conversion work that turns acquired traffic and leads into revenue, plus everything that happens after.

This is a hands-on leadership role. You'll set the strategy, manage a high performing team, and stay close enough to the work to QA a flow, read a cohort curve, or rewrite a subject line yourself when it matters. You will work hand-in-hand with the growth and content teams to develop a strategic roadmap and maintain the highest quality content for our customers.