Director, Growth Marketing

Director Of Growth Marketing

Board Intelligence is a technology and advisory firm that supercharges boards with the science of board effectiveness. We build better businesses and benefit society.

Through a suite of AI-powered software tools, evaluation frameworks, and advisory services that distil twenty years of boardroom experience, we improve the efficiency of board processes and the effectiveness of boards.

We work with over 70,000 leaders and 3,000 organisations across the world, with clients across the Fortune 500, FTSE 100, and OMX 30. In 2024 we received substantial backing from K1 Investment Management – the leading B2B Enterprise SaaS investors. We are at the beginning of significant growth, and we're looking for superb talent to join us on this journey.

As we grow, we're fiercely protective of our culture and values. Many of us, including our founders, have families and other priorities, so we know the value of a supportive company.

The team is diverse and friendly. We value fun: most days you'll find a social event or learning opportunity to get involved with, including company socials, away days, philanthropic activities and lunch & learns.

Our mission is to unleash the potential of organisations through the science of board effectiveness, building better businesses and benefiting society.

Reporting directly to our CMO, we're looking for a Director of Growth Marketing to build a global growth and demand gen engine, design and implement the strategy, and establish the structure and shape of the function to achieve the velocity we need to achieve our goals.

The role will suit a strategic, experienced, hands-on operator who has a track record of success and who thrives in fast-paced environments.

You will work closely with leadership across the organisation and be part of our Senior Leadership Team.

Main Responsibilities

• Setting up a growth and digital demand gen engine that delivers scalable, predictable, high-quality leads, pipeline, and revenue.
• Driving market research, customer segmentation, and competitive analysis to inform the development of tailored marketing campaigns and strategies that deliver pipeline.
• Owning the end-to-end planning, development, execution and optimisation of multi-channel marketing campaigns focused on lead generation, customer acquisition, and retention, and of targeted ABM campaigns to engage, nurture and convert target accounts in key geographies.
• Collaborating with our Head of Content to align the editorial calendar with the campaign strategy, to develop and distribute engaging content that resonates with target audiences.
• Collaborating with our CRO and Sales Team to align strategies, goals and roles to ensure seamless lead handoff and high conversion rates.
• Collaborating with our CCO and Customer Team on customer marketing to improve onboarding, retention, cross sell, advocacy and referrals.
• Collaborating with our Product Team to align our campaign strategies with product releases.
• Setting KPIs, and measuring, reporting and optimising campaign and channel performance to improve ROI and conversion rates.
• Owning, managing, and optimising our marketing stack to improve reporting, cross-team alignment and insights.
• Leading, managing and building out a high performing team, and managing external agencies.