E - retail Category & Trade Marketing Manager

E-Retail Category & Trade Marketing Manager

We are now hiring an E-Retail Category & Trade Marketing Manager within Animal Health in the UK. This role plays a key part in driving e-retail channel performance, leading the development and execution of promotional, trade marketing and category initiatives across pure-play e-commerce and retailer.com customers.

Working in close collaboration with Category, Trade Marketing, Sales and wider cross-functional teams, the role delivers insights, develops activation plans, manages budgets and drives the online shopper journey - supporting brand visibility, customer engagement and commercial growth across priority brands.

Tasks & Responsibilities

E-Retail Strategy & Shopper Journey

• Develop and manage the e-retail shopper journey, providing insights to brand and sales teams to inform marketing and customer plans aligned with brand priorities.
• Lead the development of the overall promotional strategy for online customers, ensuring visibility and discoverability of key brands.

Activation Planning & Execution

• Own the activation calendar and manage end-to-end activation plans for pure-play and retailer.com customers.
• Create and update trade and customer-specific toolkits aligned with brand strategy and retailer objectives.
• Oversee production of e-retail and customer-specific materials.

Category & Trade Marketing Initiatives

• Assist in developing and implementing category management activities, including presentations, recommendations and online execution.
• Support broader marketing initiatives aligned with annual business plans.

Budget Management

• Manage the Trade Marketing budget, ensuring accurate planning, allocation and tracking of spend.

Cross-Functional Collaboration

• Partner with Category & Trade Marketing, Franchise, Brand, Sales, Customer Excellence, Technical Advisors, Regulatory, and global colleagues.
• Build strong working relationships with internal stakeholders and customers to support business targets.
• Work with agencies and global partners as required.

Insights, Market Analysis & Communication

• Deliver insights through analysis of business, customer and market data.
• Communicate key market and customer information to stakeholders to support decision-making and evolving strategic plans.

Compliance & Governance

• Ensure all materials and activities comply with relevant marketing regulations (e.g., NOAH) and internal guidelines.
• Manage role-related queries and issues for defined e-retail customers in line with corporate goals and local brand plans.

Requirements

Education

• University degree or equivalent professional experience.

Skills & Experience

• Strong commercial focus and experience in e-commerce or retailer.com trade/customer marketing (Amazon experience is an advantage).
• Demonstrated success in category management, including launches, merchandising and consumer promotions.
• Excellent project management skills with the ability to multitask and manage deadlines.
• Strong understanding of financials, budgeting and promotional ROI.
• Knowledge of e-retail and customer marketing channels, tactics and their strengths/limitations.
• Highly creative, proactive and able to take initiative.
• Excellent communication and influencing skills.
• Experience navigating multiple stakeholders and managing external partners/agencies.
• Ability to interpret market insights and translate them into actionable plans.

Why This Is A Great Place To Work

Boehringer Ingelheim is recognised as a Top Employer in the UK, reflecting our commitment to outstanding workplace standards, career development and a purpose-driven culture. Our people contribute to meaningful work that creates long-term value for customers, communities and the environment.