Field Marketing Manager, Boeing Digital Services

Field Marketing Manager, Boeing Digital Services

At Boeing Digital Services, we are redefining how airlines operate. As fleets become more connected, the ability to turn aircraft intelligence into real-time decisions that keep fleets earning is becoming a competitive advantage.

This role sits at the center of that shift.

We are looking for a Field Marketing Manager to join our team in Seattle, WA and to lead how we show up in market and convert that presence into pipeline. Industry events, demand generation programs, and digital engagement are core to how we connect with customers. This role ensures those efforts are aligned to business priorities, follow best practices, and drive measurable outcomes.

You will partner closely with our events organization, demand generation, webcast, and product marketing teams, along with sales and product, to turn programs into pipeline and customer engagement. These teams lead execution across their respective areas. This role defines program strategy and partners with these teams to execute, ensuring efforts are aligned to business priorities and deliver maximum value. From pre-program strategy to post-program pipeline, you will ensure programs are aligned to business priorities, target accounts, clear messaging, and measurable revenue impact.

In addition, you will partner directly with sales and demand generation teams to plan and execute account-based marketing programs aligned to business priorities. While events are a primary channel, you will also oversee targeted paid and digital programs that drive engagement, leads, and pipeline for key accounts and regions.

Position Responsibilities:

Event Strategy and Business Impact

• Define how Boeing Digital Services shows up at industry events to drive pipeline, not just presence
• Set clear goals for each event including target accounts, engagements, pipeline contribution, and follow-up
• Partner with the events organization to align business objectives, messaging, and audience with event execution

Regional Demand Generation and ABM

• Partner with regional sales leaders, demand generation, and product marketing teams to develop marketing plans aligned to pipeline and revenue goals
• Design and execute account-based marketing programs across paid demand generation, email, webcasts, customer events, and tradeshows
• Ensure all channels are connected to sales goals and business objectives, with a clear focus on pipeline impact

Pre and Post Program Pipeline Creation

• Build and execute integrated pre-program campaigns that drive awareness, meetings, and engagement with target accounts
• Ensure structured follow-up after programs, connecting activity to pipeline creation and progression
• Link events, webcasts, and demand generation programs into a single, coordinated motion to extend impact

On-Site and Program Experience

• Define the messages, demos, and customer experiences delivered across events and programs
• Ensure the right people are engaged and aligned to clear goals and roles
• Train internal teams on how to engage customers, run meetings, and deliver consistent messaging

Webcast and Program Optimization

• Partner with webcast and demand generation teams to ensure programs follow best practices and deliver strong customer value
• Improve how webcasts are positioned, promoted, and followed up to drive engagement and pipeline contribution

Performance and Reporting

• Establish clear KPIs for events and field programs tied to pipeline and revenue
• Track performance and provide insights on what is working and where to improve
• Bring structure and accountability to how field marketing impact is measured

What Success Looks Like

• Programs consistently generate qualified pipeline tied to target accounts and regional priorities
• Sales teams are aligned, prepared, and actively engaged before and during programs
• High-value customer meetings and digital engagement convert into opportunities
• Paid, webcast, and event programs contribute to measurable lead generation and pipeline growth
• Messaging and demos resonate with buyers and reflect real customer problems
• Field marketing becomes a measurable driver of growth, not a cost center

Basic Qualifications (Required Skills/Experience):

• 10+ years' in B2B marketing, with strong experience in field marketing, ABM, or demand generation
• 10+ years' proven ability to drive pipeline from events and integrated marketing programs
• 10+ years' experience partnering with regional sales teams to plan and execute account-based programs
• 10+ years' experience running or overseeing paid and digital demand generation campaigns
• 10+ years' strong working knowledge of Salesforce, including campaign builds, lead management, and reporting dashboards
• 10+ years' ability to operate across teams and drive alignment without direct authority
• 10+ years' strong analytical mindset with experience tracking performance and translating data into action

Preferred Qualifications (Desired Skills/Experience):

• Experience in aviation, aerospace, or enterprise software
• Familiarity with tools such as 6sense and marketing automation platforms
• Experience supporting large, complex buying groups
• Understanding of lead flow, lead scoring, and working with sales teams to ensure timely follow-up
• Strong understanding of how to connect campaigns, events, and pipeline into a single motion