Intern – Digital Marketing Design

Intern

Reports To: Dept Manager

Status: Non-Exempt

Summary

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another's achievements, and most importantly support each other.

At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves "Partners." With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.

Our vision is to offer everyone a piece of the American spirit – one handshake at a time.

Boot Barn is committed to developing successful leaders and our goal is to offer an opportunity for both learning and contribution. Our six-week, paid summer internship program offers hands-on experience in a fast-paced retail environment, with the opportunity to address real-time and future business needs. Additionally, the program includes industry seminars, one-on-one mentorship, professional development and networking opportunities with senior leadership and peers.

Internship Opportunities Available With The Following Business Functions:

• Buying – Apparel
• Buying – Accessories
• Buying – Footwear
• Digital Marketing Designer
• Photography, Videography, & Editing
• Apparel Product Development
• Apparel Technical Design
• IT Help Desk
• HR & Talent Development
• Loss Prevention
• Merchandise Apparel Planning
• Merchandise Store Planning
• Retail Vendor Compliance
• Ecommerce
• Data Scientist
• Ecommerce Optimization* (based in Wichita, KS)

Essential Duties And Responsibilities

• Use discipline specific knowledge, skills, and abilities to assist with various projects, presentations, and business improvement opportunities.
• Lead a department/function specific project from start to finish and present project deliverable(s) to senior leadership for consideration.
• Note: Function-specific responsibilities will be outlined during the interview process.

Blurbs:

Buying – Women's Apparel:

The Buying Interns will take part in buying meetings with third party vendors and Exclusive Brands, provide input on style selection, process samples and receive an introduction to reporting.

Buying – Accessories:

The Buying Interns will take part in buying meetings with third party vendors and Exclusive Brands, provide input on style selection, process samples and receive an introduction to reporting.

Buying – Footwear:

The Buying Interns will take part in buying meetings with third party vendors and Exclusive Brands, provide input on style selection, process samples and receive an introduction to reporting.

Digital Marketing Designer:

The Marketing Digital Designer Intern will support daily digital design projects across ecommerce, email, and social media platforms. In this role, they will gain hands-on experience designing multiple digital assets while strengthening their skills in Photoshop and corporate communication.

Photography, Videography, & Editing:

The Photography, Videography, & Editing Intern will assist with studio and on-location photo and video shoots, as well as editing content for social media and digital marketing campaigns. In this role, they will gain hands-on experience in lighting, styling, videography, photography, and post-production editing.

Apparel Product Development:

The Apparel Development Intern will learn about the Exclusive Brands product development process from line freeze through production. They will collaborate directly with sourcing agents and factory manufacturing partners to identify material samples, obtain samples of newly designed products and will make sure that the merchandise meets quality standards and is on time.

Apparel Technical Design:

The Technical Design Intern will learn about the technical design process from inception through production and will collaborate with the technical design team on the creation of garments that fit & are constructed consistently across all brands. Additionally, they will support the organization of the department via fit schedules, prepping incoming samples & participation in live fit sessions.

IT Help Desk:

The IT Help Desk Intern will provide desktop and help desk support for corporate users, warehouses, and stores, including staging registers and supporting POS and back-office systems. In this role, they will gain exposure to systems, networking, and security, assist with new store setups and relocations, and support inventory management through asset tagging and system allocation.

HR & Talent Development:

The HR & Talent Development intern will support the creation of digital training modules, developing engaging content within our learning systems and mapping learning paths using flowchart-style logic. We are seeking someone that is tech savvy, has strong attention to detail, and experience designing materials in Canva to enhance learning and engagement.

Loss Prevention:

The Loss Prevention Intern will learn how to prevent, review, and analyze internal and external theft concerns pertaining to all business units. They will be involved in reviewing alarm incident reports, assisting with evidence requests, reviewing data for investigations, and partnering with leadership on larger-scale cases.

Merchandise Apparel Planning:

The Merchandise Apparel Planning Intern will assist with Power BI reporting, Goldmine testing, and support additional merchandising and planning projects as needed. In this role, they will gain exposure to cross-functional collaboration, learn how to analyze and report data in Power BI, and develop an understanding of merchandise sales and inventory planning.

Merchandise Store Planning:

The Merchandise Store Planning Intern will learn how to determine the productivity of a product in stores, identify possible opportunities to increase sales, learn when to partner with the Buying and Allocation team to achieve sales goals, and an introduction to a variety of in store reporting.

Retail Vendor Compliance:

The Retail Vendor Compliance Intern will learn the operations side of the merchandising department. They will be involved in third party vendor meetings, buying meetings, and learn how to ensure compliance and accuracy with our inventory and pricing.

Ecommerce:

The Ecommerce Intern will support site merchandising, promotion setup, collection builds, and social content while gaining hands-on experience with daily website operations. A key focus of the role is learning ecommerce conversion rate optimization, including reporting on site metrics, analyzing user experience, conducting competitor research, and building A/B tests. They will also gain exposure to backend site management, product setup, and product photography workflows.

Data Scientist:

The Data Science Intern will support business analysis and performance reporting through data mining, model training, data annotation, and data validation. In this role, they will gain hands-on experience in agentic assistant development, demand forecasting, and building product segmentation and trending models.

Ecommerce Optimization (Wichita, KS Based):

The Ecomm Optimization Intern will support website and mobile app optimization by using various testing methods, conversion reporting, QA validation, competitive research, and UX evaluations. In this role, they will gain hands-on experience in ecommerce analytics, Google Analytics and conversion measurement, SEO fundamentals, digital advertising, and structured problem-solving within a retail ecommerce environment.