Sr. Graphic Designer

Senior Graphic Designer

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another's achievements, and most importantly support each other.

At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves "Partners." With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.

Our vision is to offer everyone a piece of the American spirit – one handshake at a time.

Boot Barn is seeking an experienced and strategic Senior Graphic Designer to join our dynamic in-house Marketing Design Team. This role plays a pivotal part in shaping and executing high-impact, multi-channel campaigns that elevate the Boot Barn brand across digital, print, retail, and experiential platforms. The ideal candidate is a conceptual thinker, skilled visual storyteller, and creative leader who thrives in a fast-paced, collaborative environment.

Essential Duties and Responsibilities

• Lead conceptual development and execution of major multi-channel campaigns, ensuring alignment with brand strategy and marketing goals.
• Translate complex marketing objectives into compelling visual stories and experiences across print, digital, and experiential platforms.
• Drive the evolution of brand aesthetics and visual systems in collaboration with the Sr. Design Manager.
• Independently manage end-to-end design of high-visibility projects (e.g., national campaigns, seasonal creative, retail environments, brand activations).
• Assist with direction for seasonal direct mail photography, campaign visuals for print pieces and initiatives with a keen eye for storytelling, mood, and composition.
• Maintain an exceptional standard of design quality, detail, and consistency across all deliverables.
• Partner closely with internal teams and external agencies to shape cohesive campaign and brand execution.
• Participate in strategic planning discussions, translating business goals into clear visual directions and creative briefs.
• Manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
• Develop and refine templates for efficiency while allowing for creative flexibility when needed.
• Work on both print and digital designs, ensuring deliverables are optimized for their respective platforms and formats.
• Prepare high-quality production files with accuracy, including proper color management, resolution, and print specifications.
• Demonstrate high level of quality work, attendance and appearance.
• Demonstrate high degree of professionalism in communication, attitude and teamwork with customers, peers and management.
• Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
• Performs any other duties that may be assigned by management.