Digital Marketing Analyst - MID LEVEL (32588)

Digital Marketing Analyst - Mid Level

The Content Operations Specialist will serve as Digital Content Librarian, managing the organization and publication of assets in the Bosch DAM (digital asset management) platform, as well as the DAM project management solution.

• Uploading assets (photography, video, artwork, documents, presentations) to DAM ensuring complete and accurate metadata, along with curating, cleaning, and archiving of assets and metadata

• Publishing content to DAM and integrated systems according to marketing channel needs

• Supporting and maintaining Digital Collections in the DAM system.

• Utilizing the project management tool to create and manage creative projects for brand marketing team and publication of final assets into the DAM.

• Driving the implementation, training, and effective adoption of DAM and project management tool into the Bosch organization and its agency partners.

• Supporting Process definition and implementation related to content creation and publication for internal and external contributors and consumers.

• Identifying and communicating opportunities for system and process improvement and working to achieve KPI's related to system adoption.

• Collaborating with Digital Content Chain project teams on future development in the DAM, Productivity tool and/or other integrated platforms.

Qualifications:

• Marketing, Public Relations, Digital Media, Journalism or related areas
• Excellent organizational skills
• A collaborative attitude and strong ability and desire to virtually network
• Capacity to work individually on a project or in a team environment
• Strong interpersonal communication skills and ability to work with DAM/Productivity contributors, including 3rd party creative agencies, to catalog organize, improve/complete their content
• Desired proficiency with digital asset management systems and metadata standards
• Awareness on AV guidelines and standards are a plus
• Experience as creative / graphic designer, using Adobe Creative Cloud or other graphic design software, photo/video editing software
• Full-time availability
• Experience with digital technology.
• Professional working English proficiency, written and spoken

Benefits of Bosch:

• Programs of Health and Well-being: preventive annual evaluation, ambulatory within the locality for care during working hours, anti-smoking program, mental health program, physiotherapy and pregnant course
• Medical and dental assistance
• Reimbursement policy for some special health conditions
• Subsidy for medications through Funcional Health
• Flexible work schedules with home office policy (not applied for hourly workers)
• Short Friday for administrative and hourly workers of the normal shift (only in Campinas)
• Participation in profits and results (PLR)
• International expatriate policy and national transfers policy
• Private pension plan and loans with differentiated rates
• Life insurance
• Optional association to the Bosch Club within the plant with gym, pools, barbecues, football fields and society, event space, sports gymnasium, sand courts, tennis court, snack bar and annual event calendar
• Support for moms with on-site daycare (check available slots)
• Maternity leave and extended adoption of 180 days
• Paternity leave and adoption of 20 days
• Food at the workplace and Food Allowance
• Chartered bus (or Transportation Allowance)
• Free parking (for those who come in person)
• End of year benefits with Christmas basket and frozen turkey
• Toy for children under 12 years old
• School supplies for employees (up to university level) and children (up to high school)
• Subsidy policy for technical courses, postgraduate studies, MBA, specializations and languages
• Training and development through our corporate university
• Reward for tenure (starting from 10 years and every 5 years)
• Optional participation in various volunteer actions via Instituto Robert Bosch
• Discounts with club partners: vehicle rental, university tuition fees, language courses, stores and others