Head Of Global Marketing_mpin

Head Of Global Marketing_Mpin

The Head Of Global Marketing will be the hands-on architect of Bosch Mps's global marketing engine. This role is not only about vision—it's about execution: designing and running high-performing digital demand generation funnels, enabling partner-led co-marketing, and building a scalable marketing organization that powers Mps's growth ambitions. You will be responsible for creating value proposition, positioning, demand creation, qualification, and conversion—aligning closely with global sales, product, and partner teams to ensure marketing is a direct growth driver.

Key responsibilities include:

• Owning the Bosch Mps positioning globally, ensuring our story is sharp, relevant, and differentiated in the cloud, mobility, and logistics ecosystem.
• Driving consistent value proposition articulation across products, solutions, and regions.
• Balancing global standardization with local adaptation to resonate in Europe, North America, and India.
• Building and scaling digital-first demand generation programs (LinkedIn campaigns, SEO/SEM, webinars, video-first content).
• Implementing robust lead scoring, qualification, and funnel management to ensure marketing-generated pipeline quality.
• Driving full-funnel accountability, from awareness through MQL/SQL to closed-won impact.
• Introducing MarTech tools and automation (CRM, CDP, lead nurturing, analytics) to industrialize marketing operations.
• Developing comprehensive training resources and guides to ensure the marketing team and sales teams are well-equipped with up-to-date knowledge on products, messaging, and market positioning.
• Producing and maintaining branded, standardized presentation decks for sales and marketing use, ensuring consistent messaging and visual identity across all client and internal communications.
• Designing and executing joint campaigns with AWS, MongoDB, ISVs, and Bosch divisions, leveraging shared audiences and MDF (marketing development funds).
• Building scalable partner enablement and loyalty programs, ensuring Bosch Mps is the preferred co-marketing partner in the mobility and logistics domain.
• Showcasing success stories, case studies, and ecosystem narratives that amplify the Bosch Mps platform brand.
• Designing and implementing scalable partner reselling programs that drive revenue growth, defining partner tiers, incentives, and enablement tools.
• Overseeing partner onboarding processes, monitoring engagement and performance metrics, and implementing initiatives to foster long-term loyalty and collaboration.
• Partnering with regional GTM leads (EU, NA, India) to design region-specific demand gen plays that map to customer segments (ISVs, fleets, enterprise accounts, SMBs).
• Enabling direct sales with ABM campaigns for strategic accounts, while powering product-led loops for SMB/ISV adoption.
• Supporting customer lifecycle marketing and upsell motions together with Customer Success.
• Developing and delivering comprehensive sales enablement assets, including pitch decks, animations, one-pagers, and product overviews to ensure the sales team is fully equipped to engage and convert prospects effectively.
• Delivering high-quality, high-frequency content (customer stories, whitepapers, blogs, videos) that drive engagement and pipeline conversion.
• Positioning Bosch Mps leadership as trusted industry voices in digital mobility and logistics.
• Ensuring strong presence at global events (e.g., Transport Logistic, AWS Summits) with coordinated pre-, during-, and post-event campaigns.
• Developing and executing content strategies for our websites.
• Leading thought leadership initiatives: identifying key industry trends and opportunities to position the company's executives as experts through speaking engagements, guest articles, webinars, and strategic partnerships.
• Building and mentoring a global marketing team with expertise in digital lead generation marketing, product marketing, and partner marketing.
• Leading MarTech for Bosch Mps.
• Fostering a builder/operator culture: test quickly, learn fast, scale what works.
• Championing the adoption of GenAI, automation, and modern digital tools to boost marketing performance.