Manager, Integrated Marketing Operations

Manager, Integrated Marketing Operations

The Manager, Integrated Marketing Operations, is responsible for leading the operational structure of the integrated marketing communications organization to enable scalable growth, efficiency, and compliance. This role oversees marketing logistics, legal and compliance review processes, global asset management, EUMDR and privacy program alignment, Salesforce marketing automation, AI acceleration initiatives, and digital production across web and eCommerce platforms.

This leader ensures operational excellence across all customer-facing marketing initiatives including digital campaigns, merchandising, and live events while driving continuous improvement through process optimization, technology enablement, and innovation. Partnering cross-functionally with legal, regulatory, IT, global marketing, commercial, and digital teams, this role ensures the infrastructure, governance, and tools are in place to support high-quality, compliant and scalable marketing execution.

Your responsibilities will include:

• Lead marketing operations strategy to support growth, scalability, compliance, and executional excellence across the marketing organization.
• Own and optimize legal, regulatory, and compliance review processes to ensure timely, efficient, and compliant approval workflows.
• Oversee global asset management systems, governance standards, and lifecycle processes to ensure consistency, accessibility, and brand integrity.
• Ensure alignment with EUMDR, privacy regulations, and data governance requirements across all marketing platforms and customer engagement programs.
• Lead marketing automation strategy, platform governance, and campaign enablement to drive performance, segmentation, personalization, and reporting excellence.
• Drive AI acceleration initiatives within marketing operations, identifying opportunities to enhance content production, personalization, analytics, workflow efficiency, and decision-making.
• Oversee digital production, web operations, and merchandising strategy across eCommerce platforms to ensure seamless execution, optimized user experience, and revenue growth.
• Ensure operational excellence and high-quality execution across all customer-facing events, including tradeshows, congresses, and field programs, with strong focus on logistics, branding, and on-site experience.
• Establish KPIs, dashboards, and performance reporting frameworks to measure operational effectiveness, automation performance, and ROI.
• Partner with IT, digital, commercial excellence, legal, privacy, and global teams to ensure technology integration, governance alignment, and enterprise-wide consistency.
• Lead and develop a high-performing operations team, fostering a culture of continuous improvement, accountability, and innovation.

Required Qualifications:

• Bachelor's degree in Marketing, Business, Operations, or related field.
• A minimum of 8 years of experience in marketing operations, marketing technology, or commercial operations roles.
• Demonstrated experience managing compliance review processes and working within regulated environments.
• Experience leading marketing automation platforms (e.g., Salesforce Marketing Cloud) and digital production workflows.
• Proven ability to drive process optimization and cross-functional alignment in a matrixed organization.

Preferred Qualifications:

• Experience in healthcare, medical device, or other regulated industries.
• Experience with global asset management systems and data governance programs.
• Experience implementing AI-enabled marketing tools or automation initiatives.
• Advanced degree (MBA or Master's in Marketing, Operations, or Business).

Key Competencies:

• Operational excellence and process optimization mindset.
• Strong understanding of marketing technology ecosystems and data governance.
• Strategic thinker with ability to translate infrastructure into growth enablement.
• Detail-oriented with strong project management and execution discipline.
• Ability to balance compliance rigor with speed and innovation.
• Strong leadership and cross-functional influence skills in complex, matrixed environments.