Marketing Activation Manager, IO&E

Marketing Activation Manager, IO&E

This role will lead a team in the creation, execution and measurement of marketing activation plans to drive growth in the Interventional Oncology & Embolization team of Boston Scientific. The ideal candidate is a leader who possesses creativity, a collaborative approach and a results-first mindset, demonstrating the ability to work across a complex group of stakeholders to set objectives, identify key initiatives, align resources and execute comprehensive plans.

Critical to this role is the ability to build, lead and develop a high-performing activation team, including Integrated Marketing Communications managers, Digital Marketing Managers, Social Media Managers and Graphic Designers. This leader should embrace getting close to the product marketing team and own the activation strategy required to achieve financial objectives, including understanding of segmentation and customer journey, development of message and channel strategy, and overall execution and measurement of the activation plan. A leader in this role will be expected to be a vocal leader who is willing to challenge the status quo, a passionate advocate for your people, and willing to approach programs with an agile, innovative and fail fast/learn quickly approach.

Your Responsibilities will Include:

• Own the activation strategy for various product categories, including messaging, channel selection, digital activation, trade show execution and overall plan
• Set the vision, mission, goals, direction and manage day-to-day priorities, workflow, and quality for the IO&E activation team
• Act as a strategic thought partner to commercial leaders in driving toward achievement of commercial objectives
• Foster a high-performance team culture - Identify opportunities to actively coach and develop talent, strengthen team expertise, empower individuals, and drive accountability for agreed upon commitments
• Drive alignment among commercial leaders on activation priorities and align resources to execute plans to accomplish objectives
• Create a resourcing strategy for your team, leveraging full-time talent, contract support, external freelancers and external agencies
• Evaluate, select and direct external agencies in the creation of messages, plans and activations
• Identify opportunities to deploy digital resources to drive demand, engage customers or provide key insights to sales and marketing
• Work seamlessly across sales, digital, tradeshow and other key activation channels, engaging and partnering with key stakeholders along the way
• Foster the BSC brand and ensure compliance with brand standards across all campaigns, collateral and digital assets
• Help to drive the continued development of a sophisticated and contemporary integrated communications team
• Act with a results-first mindset – be closely aligned with the business, act with a sense of urgency and drive measurable results in growing the IO business

Required Qualifications:

• Bachelor's Degree
• 3+ years of experience leading employees. This experience includes recruiting, coaching, directing, and developing direct reports while driving best practices throughout their organization.
• 10+ years of marketing/commercial experience including minimum 5+ years of experience in healthcare/medical device

Preferred Qualifications:

• Significant experience in both traditional integrated marketing communications and digital marketing
• Possess a clear commercial mindset and an understanding of how to translate commercial objectives to breakthrough omnichannel campaigns
• Good communicator with proven ability to drive change and influence organizations
• Builds trust and can effectively collaborate across Product Marketing, Sales, IT, Corporate Communications, Legal, Regulatory and Finance
• Effectively manage multiple projects, programs, people and drives clarity for the team on prioritization
• Ability to engage and influence cross-functional colleagues, even without direct reporting relationships
• Prior experience in product marketing, marketing development or direct-to-patient communications a plus