Principal Product Manager, Direct To Patient - therasphere

Principal Product Manager, Direct To Patient - TheraSphere

Dedicated to advancing the treatment of liver cancer, TheraSphere is a catheter-based, loco-regional radiation therapy that uses glass microspheres containing radioactive Y90 that are delivered directly to liver tumors via catheter. TheraSphere is the only FDA approved Y-90 treatment for primary liver cancer, expanding access to this life-prolonging therapy for a greater number of patients.

This role is focused on the development and execution of the direct-to-patient strategy for TheraSphere, bringing both awareness as well as education regarding treatment options for patients with primary liver cancer. This Principal Product Manager must be comfortable working in a fast-paced and entrepreneurial environment, demonstrating agility and resilience as we engage patients at scale.

Key responsibilities include:

• Develop the direct-to-patient program and multi-channel campaign to increase patient awareness of disease state and treatment options
• Drive and execute required research and assessments to inform and evolve the program
• Identify unique local market opportunities to promote awareness and educate patients, including patient advocacy or hospital marketing partnerships
• Conduct patient education seminars/webinars, partner with advocacy and community outreach programs
• Identify patient champions and gather patient testimonials
• Develop and implement targeted patient activation initiatives as well as the ability to track and measure impact of the programs
• Enable patient access and address local market issues that limit patient access
• Recommend best practices that help improve efficiency, patient flow and patient care
• Partner closely with the TheraSphere Direct-to-referrer and Therapy Awareness Managers
• Use classic marketing capabilities: market segmentation, product positioning, message development, channel identification, tool and communication creation and execution to further business objectives
• Exhibit professional maturity and help to foster an open, challenging, stimulating and positive environment that enables colleagues to be their best

Required qualifications include:

• 7-10 years of medical device or product launch experience required
• BA/BS required
• Demonstrated success working as an integral cross functional team member, and ability to develop deep clinical expertise in medical device product line
• Demonstrated success supporting and/or managing complex projects
• Ability to collaborate and work with others in a dynamic, matrix environment
• Position requires 15-25% travel

Preferred qualifications include:

• Direct-to-patient experience strongly preferred
• Master's/MBA preferred
• Excellent communication and interpersonal skills