Digital Marketing Coordinator

Digital Marketing Coordinator

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry. Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Job Description

Marketing Coordinator oversees the execution and maintenance of digital ad buys, in line with the strategic vision of the Director of Digital Advertising.

• Build, maintain, and optimize paid social (Meta) campaigns
• Assist in the execution of paid search campaigns
• Assist in the execution of programmatic media campaigns including display, OLV, CTV/OTT, & audio
• Conduct regular analysis of campaign KPIs, ensuring maximum performance standards are being reached
• Create campaign reporting for key stakeholders
• Participate in cross-functional team projects as needed to support the broader marketing and business development goals.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communication or related field preferred.
• Minimum of one year of experience in media buying, campaign execution, or digital marketing required
• Working knowledge of Meta Ads Manager platform required
• Strong organizational and communication skills.
• Knowledge of Microsoft suite of products preferred (Excel, Word, PowerPoint)
• Analytical and data-driven thinking with experience in measuring and reporting on campaign performance.

Additional Information

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.