Marketing Coordinator

Marketing Coordinator

Boyd Gaming Corporation has been successful in the gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry. Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Job Description

The incumbent in this position is responsible for executing all aspects of promotions and special events.

Qualifications

Adhere to established department and property policies and procedures regarding guest service standards.

Greets, socializes and becomes familiar with guests, in order to recognize Belterra Park's guests and make them feel welcome.

Understands the importance and has the ability to explain documentation in a manner in which a guest can complete the required paperwork to be awarded a prize or actively participate in a promotion, events drawing or any other marketing initiative.

When needed, understand and be able to sign up new guests for MyChoice Cards, process replacement cards and maintain the database updating guest records and flagging duplicate accounts to ensure guest information is correct. Issues cash and comp concert tickets and VIP credentials.

Effectively explains the complimentary structure and how to qualify for different levels of complimentaries.

Helps with maintenance and inventory control of marketing and promotional merchandise.

Open and track status of all on-going projects to ensure that all deadlines are met and materials are delivered on time.

Plan and organize all approved special events, giveaways, promotions and tournaments. Responsibilities include, but are not limited to, writing rules, submitting project requests, submitting IT requests, entering in Purchase Orders, submitting BEO's.

Staffs registration, gift distribution, entry activation stations and drawing ticket areas.

Effectively explains the rules of a promotion or event to guests, clearly communicate the processes in which a guest must follow to claim a prize or be awarded a gift.

Assist in execution of all approved special events, giveaways, promotions and tournaments. Responsibilities include conducting manual and electronic drawings, sending expenses to Planning and Analysis, filling in the Compliance spreadsheet, tracking all winners and/or participants.

Communicate all special events, giveaways, promotions and tournaments to the property. This includes monthly emails to the property, working with the internal communications team to update information and training the departments.

Build, test and maintain all marketing promotions each month. This includes all direct mail offers, promotions and giveaways.

Assist in track all Marketing expenses each month and update the department checkbooks.

Research, order and monitor stock of merchandise for all special events and promotions.

Issue Purchase Orders for merchandise for all special events and promotions.

Assist in the development of design and production specifications of all collateral materials which support special events and promotions and ensure that timely production schedule is maintained.

Oversee creative approval process regarding direct mail offers and invites for promotions and events to ensure mailings are approved in a timely basis and meet established deadlines.

Work with internal departments to develop and produce in-house collateral as needed. Open project requests and coordinate with the department and the corporate office to proof all collateral. Coordinate the distribution/posting of property collateral.

Conduct property walkthroughs to make sure all signage is correct as well as assist in the maintenance of the property.

Education and/or Experience Requirements:

This knowledge and these skills are typically acquired through a high school education or equivalent and two months of on-the-job training, or through related work experience.

Ability to speak in front of large crowds and be an emcee for formal events, and/or function as a game show host.

Ability to follow specific, detailed instructions on how to execute the event in a manner that exceeds guest expectations.

Ability to use systems in order to read and understand customer information, update customer records, and identify duplicate accounts.

Ability to communicate effectively with guests and all levels of team members.

This position spends time on their shift either on the gaming floor and is subject to varying levels of noise, crowds, the severity of which depends upon guest volume.

This position requires the incumbent to stand for the majority of a 9-hour shift and effectively and efficiently move around work area.

Ability to push and/or pull up to 100 lbs.

Preferred Knowledge, Skill, and Ability:

Effective written and verbal communication skills.

General knowledge of computer and Microsoft Office programs required.

Prior computer experience helpful.

Sales or marketing background helpful.

Public speaking skills required.

Additional Information:

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.