Especialista Sr. Trade Marketing - Segmento Comercial

Job Title

Bridgestone Americas, Inc. (BSAM), based in Nashville, Tennessee, and Bridgestone Europe, Middle East, and Africa (BSEMEA), based in Brussels, Belgium, operate collectively as a strategic region "Bridgestone West". This region serves the strategic business needs of teams in America, Europe, the Middle East, and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, headquartered globally in Japan. Bridgestone and its subsidiaries develop, manufacture, and market a wide range of Bridgestone, Firestone, and associated brands to meet the needs of a diverse range of customers and industries.

Responsibilities

Implement local strategic trade marketing plan actions and tools, execute commercial activities, improving the BOSS (our end customer) experience in all points of sale. Actively collaborate with stakeholders (suppliers, distributors, and end customer) in each channel to ensure the effectiveness of our sales strategy, through the fulfillment of established sell out actions.

Ensure the correct implementation of tactical actions (bonuses and commercial promotions) for different business channels and segments (commercial) and develop a measurement framework.

Collaborate with the consultants team to develop and follow up the sell out, in order to achieve profitable growth and the implementation of strategic priorities (e.g., High Profitability, Mobility Solutions, etc.).

Ensure compliance with the operation and service standards developed for each channel, including compliance with brand guidelines established by the regional marketing team.

Responsible for ensuring the correct implementation of after-sales programs, platforms, and applications created to improve the performance of each point of contact with the Boss.

Detect and report insights from all involved in each channel, to implement continuous improvements in the strategy.

Manage and approve the use of cooperative advertising supports.

Develop, execute, and follow up incentive plans for each channel and business segment.

Responsible for tracking the implementation of commercial actions for analysis and improvement search.

Modalidad: #LI-Hybrid

#LI-AL1

Qualifications

• Bachelor's degree or higher in disciplines such as: business administration, marketing, engineering, etc.
• English: intermediate – advanced

Experience:

• Requires experience in commercial marketing
• More than 2 years in marketing or sales as a consultant.
• Desirable: Experience in the tire industry.

Main competencies:

• Communication skills (English and Spanish)
• Influence
• Business experience
• Problem solving
• Commercial planning (promotions, launches, training)
• Ability to create, articulate, and implement strategic business and commercial plans.

In Bridgestone, you are always free to be

We believe that people can only provide superior service and quality when they can bring their most authentic self to work. We believe in defending all perspectives, individualities, and teams because we understand the importance of seeing the world and our business through different perspectives. We are forming a team as diverse as the world we serve.

So, show us who you are, because who you are is what we need.

What we offer as a company

In Bridgestone, what really matters is generating co-creation opportunities, while fostering your curiosity and creativity to make mobility safer, more efficient, and sustainable for present and future generations.

Whoever you are in your role, when you represent Bridgestone, you are a valuable team member and part of our broader mission of "Serving Society with Superior Quality". We offer you more than just competitive pay; we will also provide you with:

• An attractive and supportive onboarding experience to ensure a smooth transition to our team.
• The opportunity to develop and grow, through continuous training and mentoring.
• Corporate Social Responsibility activities.
• A truly global, dynamic, and challenging work environment.
• Agility and effectiveness in work and personal life and long-term well-being.
• A diverse and inclusive team.

Bridgestone is proud to be an employer that offers equal employment opportunities. It is our policy to consider all persons for employment regardless of age, color, origin, physical or mental disability, race, religion, gender, sexual orientation, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local laws.