Analista De Marketing SR

Job Category

Sales, Marketing & Product Management

Position Summary

The main objective of this position is to ensure the coherence, positivity, and integrity of the company's brands (Bridgestone, Firestone & Bandag), aligning them directly with the fundamental values and strategic objectives of the organization. This role is essentially strategic, focused on the continuous strengthening of brand identity in front of the target audience, acting as a key driver to boost market share growth and foster unwavering customer loyalty. The role has a regional scope, with the main responsibility of defining and executing the Comprehensive Marketing Plan in Argentina, while providing strategic support and adaptation to operations in Chile.

Responsibilities

Among the main objectives, the following stand out:

• Lead the Brand Strategy: Develop and implement strategic plans for Bridgestone, Firestone, and Bandag that increase their visibility, relevance, and value in Argentina and Chile.
• Management of the 360° Digital Ecosystem: Be the strategic responsible for the continuous operation and optimization of all company digital channels.
• Optimization of Paid Media: Manage and follow up on the media plan to maximize engagement and communication efficiency.
• Development of Social Media: Plan and execute the social media and influencer strategy.
• Local Implementation of E-mail Marketing: Execute the segmented strategy with a priority focus on customer loyalty.
• Supervision of Marketplaces: Follow up and optimize the performance and conversion rates on e-commerce platforms.
• Coordination of Co-branding: Manage joint brand projects with original team partners.
• Analysis and Budget: Report KPIs and actionable insights, managing the budget to maximize ROI and ROAS.

Minimum Qualifications

• Education: Graduates in Marketing, Business Administration, Communication, or related fields.
• Experience: Minimum 3 years of proven experience in strategic roles within Marketing, Branding, and/or Digital Management (exclusive).
• Languages: English: Intermediate/Advanced. Portuguese: Basic (desirable, for support in the region).
• Key Skills and Competencies: Strategic Vision, Analytical Profile, Excellence in Communication, Collaboration, and Leadership.

What we offer as a company

At Bridgestone, what really matters is generating opportunities for co-creation, while fostering your curiosity and creativity to make mobility safer, more efficient, and sustainable for present and future generations.

Whatever role you play, when you represent Bridgestone, you are a valuable team member and part of our broader mission of "Serving Society with Superior Quality". We offer you more than just competitive pay; we will also provide:

• An attractive and supportive onboarding experience to ensure a smooth transition to our team.
• The opportunity to develop and grow through continuous training and mentoring.
• Corporate Social Responsibility activities.
• A truly global, dynamic, and challenging work environment.
• Agility and effectiveness in work and personal life and long-term well-being.
• A diverse and inclusive team.

Bridgestone prides itself on being an equal employment opportunity employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state, or local law.

Bridgestone Americas, Inc. (BSAM), based in Nashville, Tennessee, and Bridgestone Europe, Middle East, and Africa (BSEMEA), based in Brussels, Belgium, collectively operate as the strategic region "Bridgestone West". This region serves the strategic commercial needs of teams in America, Europe, the Middle East, and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, headquartered globally in Japan. Bridgestone and its subsidiaries develop, manufacture, and market a wide range of Bridgestone, Firestone, and associated brands products and solutions to address the needs of a diverse range of customers and industries.

At Bridgestone, you are always free to be yourself

We believe that people can only provide superior service and quality to others when they can bring their most authentic self to work. We believe in defending all perspectives, individualities, and teams because we understand the importance of seeing the world and our business through different lenses. We are forming a team as diverse as the world we serve.

So, show us who you are, because who you are is what we need

Bridgestone is proud to be an Equal Employment Opportunity employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state, or local law.

Employment Eligibility

If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.