Product Development Manager

Product Development Manager

CFNA is a leader in financial services, committed to delivering innovative credit solutions that meet the evolving needs of our customers. As we expand our portfolio, we are seeking a Product Development Manager to lead the creation and launch of next-generation credit card products. This role is key to driving innovation, differentiating our offerings, and capturing new market opportunities.

Responsibilities

Innovation & Concept Development

• Drive ideation and concept creation for new credit card products, features, and experiences.
• Identify emerging trends in payments, loyalty, digital banking, and consumer behavior to fuel product innovation.
• Develop compelling value propositions that address unmet customer needs and differentiate our brand.

New Product Development

• Own the end-to-end lifecycle of new product initiatives—from concept through design, pilot, launch, and scaling.
• Build business cases with financial modeling, customer insights, and competitive analysis to secure buy-in.
• Partner with Marketing, Technology, Risk, Compliance, and Operations to bring innovative products to market.
• Ensure products launch on time, within budget, and with strong adoption strategies.

Customer-Centric Design

• Leverage customer research, feedback, and testing to shape product concepts.
• Champion design thinking and customer journey mapping to deliver best-in-class experiences.
• Continuously refine offerings based on pilot learnings and post-launch performance.

Strategic Influence

• Serve as the innovation champion within the credit card business, inspiring new ideas and approaches.
• Present product visions, prototypes, and business cases to executives and stakeholders.
• Build external partnerships (fintechs, networks, loyalty providers, digital platforms) to accelerate innovation.

Minimum Qualifications

• Bachelor's degree; 6 y+ years of relevant experience including 3-5 years management or direct/indirect leadership experience.
• Or Master's degree; 4+ years of relevant experience including 2-4 years management or direct/indirect leadership experience.

Bridgestone is proud to be an Equal Employment Opportunity / Affirmative Action employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.

Employment Eligibility

If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.