Senior Digital Marketing Manager

Senior Digital Marketing Manager (Broadwick Spaces & Services)

Role: Senior Digital Marketing Manager Reports into: Marketing Director Location: Canary Wharf, London Contract Type: Full Time, Permanent (42.5 hours per week)

Who Broadwick Are:

Broadwick is a multifaceted international company with headquarters in London who create, develop, own and operate a diverse portfolio of venues, spaces, events and experiences.

Broadwick believe in redefining spaces and how people experience music, art, culture and recreation by breaking down the traditional barriers. Their history and heritage is deeply rooted in music, building a portfolio of 20 global festivals before selling the portfolio in 2019 to focus on their growing portfolio of venues that includes Printworks London, Depot Mayfield Manchester, Landing Forty Two, Exhibition White City, Control Room A and Magazine London.

Collectively we strive to push boundaries and disrupt the cultural landscape by combining big thinking, bold ideas and commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations.

What We're Looking For:

The Senior Digital Marketing Manager will take ownership of paid media across the Broadwick Spaces and Services portfolio, with a dual mandate: building brand awareness and visibility for our venues and services, and driving the qualified leads and revenue that keep our commercial pipeline healthy.

Alongside paid media, the role spans the wider digital mix, including ownership of the HubSpot CRM platform, lifecycle marketing, SEO & AEO, website performance and digital analytics. This is a hands-on delivery role with real commercial accountability, working closely with the wider Marketing team and Sales teams to keep brand presence strong, pipeline flowing and conversion improving across the portfolio.

What You'll Be Accountable And Responsible For:

Paid Media and Performance

• Plan and execute paid digital media campaigns across paid search, paid social and programmatic, with a clear dual objective: building brand awareness for Broadwick venues and services, and generating qualified leads that convert to revenue. Campaigns span both B2B and B2C audiences, covering corporate venue hire, brand activations, events and experiential.
• Manage media budget allocation across Google Ads, LinkedIn Ads, Meta Ads and programmatic channels, balancing investment between brand awareness objectives (reach, frequency, share of voice) and direct response objectives (cost per qualified lead, cost per acquisition, revenue contribution), with clear attribution reporting on both.
• Drive conversion rate optimisation across digital funnels, including landing page performance and enquiry flow, identifying and acting on opportunities to improve paid media efficiency.
• Build and maintain always-on lead capture infrastructure to ensure a consistent flow of qualified enquiries to the Sales team across all venues and services.
• Support the management of agency partners and paid media suppliers, contributing to delivery, testing and performance reporting.
• Contribute to search and discoverability activity across SEO and AI search optimisation, ensuring our venues and services are visible to audiences at every stage of the funnel, from awareness through to active search and enquiry.

CRM Strategy and HubSpot

• Own the HubSpot platform across Broadwick Spaces and Services, with responsibility for system configuration, workflows, properties, integrations and reporting structures.
• Work with the Marketing and Sales team to deliver CRM strategy through practical automation, segmentation and lead nurturing programmes that move prospects from initial enquiry through to booking.
• Ensure HubSpot is structured to support accurate pipeline reporting, lead tracking and attribution from marketing activity through to sales conversion.
• Maintain strong CRM governance including data quality, segmentation accuracy and compliance with data protection regulations.
• Proactively test and refine automation, segmentation and personalisation to strengthen engagement and improve conversion rates.

Lifecycle Marketing and Lead Nurture

• Design and manage lifecycle marketing journeys that support both B2B venue sales and B2C event audiences.
• Build automated nurture programmes that guide prospects through the customer journey while strengthening engagement with existing clients.
• Develop targeted CRM campaigns aligned with venue marketing priorities, seasonal demand periods and key commercial initiatives including repeat bookings and portfolio cross-selling.
• Work with cluster Marketing Managers to ensure venue-level campaigns are supported by targeted CRM communications and audience nurture.
• Oversee venue marketplace listing content and event booking platform profiles, ensuring imagery and copy are optimised and reviewed on a minimum quarterly basis.

Audience Segmentation and Client Development

• Develop and manage segmentation strategies that enable targeted communications to key audiences including corporate clients, event agencies, promoters and returning customers.
• Support the identification of high-value corporate accounts through CRM data and audience analysis, feeding insight into wider CRM and commercial strategy.
• Implement segmentation models that support repeat business, cross-selling opportunities and targeted campaign activity.

Digital Performance and Reporting

• Lead and develop the digital marketing function, setting clear direction, priorities and performance expectations.
• Act as the senior digital voice within the marketing team, contributing to commercial planning and strategic discussions.
• Work in close partnership with the Creative Studio, Brand Content Marketing Manager and cluster Marketing Managers to ensure brand excellence translates into digital performance.
• Build strong cross-functional relationships with Sales, Operations and the wider commercial team.

You'll Need To Have:

• Solid hands-on experience in a digital marketing role with demonstrable expertise in paid media, including paid search, paid social and programmatic, across both brand awareness and lead generation objectives.
• Strong working knowledge of Google Ads, LinkedIn Ads, Meta Ads and programmatic platforms, with a track record of managing campaigns to clear commercial targets across both awareness and revenue metrics.
• Experience operating CRM platforms, including segmentation, workflow builds, pipeline configuration and reporting.
• Solid working knowledge across the wider digital ecosystem, including SEO, CRM, lifecycle marketing and analytics, with the ability to contribute practically across these channels alongside paid.
• Commercial awareness with a clear understanding of how digital marketing contributes to lead generation, pipeline performance and revenue outcomes.
• Experience using digital analytics platforms such as Google Analytics 4, Looker Studio or similar reporting tools.
• Strong organisational skills with the ability to manage multiple campaigns and priorities simultaneously.
• Excellent collaboration and communication skills, with the ability to work effectively across marketing, sales and creative teams.

Nice To Haves:

• Experience in a multi-venue, multi-brand or experience-led business.
• Experience working in agency-side digital roles or within multi-venue marketing.
• Experience working in a fast-paced, commercially driven environment.
• Understanding of marketing within both B2B and B2C contexts.

What We Offer:

• Discretionary bonus scheme of base salary.
• 27 days paid holiday (plus bank holidays).
• Social events and free tickets to our live events.
• Other discounts including 50% off drinks and 20% off food at Corner Corner.
• Competitive pension plan.
• Employee Assistance Programme (EAP).
• Other schemes including Season Ticket Loan, Cycle to Work, Optical Care and Referral Scheme.
• Training and professional development opportunities.
• An inclusive, collaborative and creative working environment.

At Broadwick, we are dedicated to cultivating a diverse and inclusive environment that empowers all individuals to reach their full potential. We strongly encourage applicants from all cultures and backgrounds to apply, as we believe in the strength of a diverse and vibrant team.